Moroso Fjord

Spanish-born, Milan-based architect Patricia Urquiola doesn’t lack for commissions these days, and, unlike the work of many other high-concept architects, her projects tend to get constructed, envelope-pushing though they sometimes are. And when she’s not imagining covetable creations for contemporary furniture houses — including B&B Italia, Driade and Cassina, where she was named art director in 2015 — Urquiola makes headlines by designing some of the world’s most aesthetically ambitious hotels, such as 2016’s Il Sereno on Lake Como in Lombardy, Italy.

Born in Oviedo, in northern Spain, Urquiola grew up in a family that valued creativity. Everyone in the house, she says, talked and cared about design. She fondly remembers her mother going to London in the 1960s and ’70s and coming back home with a Mary Quant this, a David Hicks that. When it came time to go to university, Urquiola decided that her place was architecture school, first at the Polytechnic University of Madrid and then at the Polytechnic University of Milan, where she completed her design thesis — a felt carpet with a panel that connected to a home’s electricity source and telephone line so that you could plug, say, a table lamp and your phone into it — under the direction of legendary Italian industrial designer Achille Castiglioni.

Today, Urquiola has become a go-to when it comes to avant-garde product, hospitality and retail design, working with such blue-chip international furniture, fashion and hotel companies as Alessi, Baccarat, Salvatore Ferragamo, Kvadrat, Mandarin Oriental, Panerai, Rosenthal, W Hotels and Louis Vuitton, among many others. Her residential projects, meanwhile, though few and far between, stretch from such far-flung locations as Punta del Este, Uruguay, and Melbourne, Australia, to closer-to-home Udine, in northeastern Italy, where she designed the two-story, largely open-plan glass-and-cedar home of Patrizia Moroso, creative director of the family-owned design company that bears her last name.

Over the course of a long-term and highly productive collaboration spanning some 20 years, Urquiola has created dozens and dozens of Moroso-branded products. A chair from her 2001 Fjord line of seating, tables and poufs for the company sits in the collection of New York’s Museum of Modern Art, and Moroso debuted (love me) Tender, her modular sofa system upholstered in jersey, during Milan’s Salone Internazionale del Mobile in April of 2014.

Find Patricia Urquiola furniture on 1stDibs.

Known for a legacy of material innovation and quality craftsmanship, Moroso produces sophisticated upholstered furniture for the hospitality sector and the luxury residential market. Since 1952, the manufacturer has been merging research and its tradition of forward-thinking design to create iconic sofas, chairs, tables and other furnishings.

Moroso was founded in Udine, Italy, by husband-and-wife team Agostino and Diana Moroso. Now under the artistic direction of the founders’ daughter, Patrizia Moroso, the manufacturer is one of Italy’s last family-owned furniture companies. Since its mid-century inception, Moroso has collaborated with many distinguished designers.

Swiss-Argentinian product designer Alfredo Häberli fashioned the Taba collection, including a sofa, two armchairs and several ottomans. Spanish architect and furniture maker Patricia Urquiola’s contribution to the Moroso family of products is vast, spanning a relationship that started in 1998. This includes the design of Patrizia Moroso’s private residence in northern Italy and a Lake Como hotel where the texture-rich, naturally hued guest suites also contain a selection of Urquiola furniture. Israeli designer Ron Arad is known for working with metal and for his thoughtful integration of technology in his furnishings. His Soft Heart rocking chair for the brand is built on a steel core. In 2009, Moroso partnered with fashion brand Diesel as well to create a furniture line featuring informal, distinctive and comfortable pieces.

Moroso is committed to environmental sustainability. In 1994 the company was awarded ISO 9001 production process certification by the International Organization for Standardization and ISO 14001 five years later.

Moroso’s furniture has been a part of exhibitions at museums worldwide, including MoMA in New York, Le Palais de Tokyo, Grand Palais in Paris, and the Victoria Albert Museum in London. They have also appeared in the Venice Biennale.

On 1stDibs, find a collection of Moroso chairs, armchairs, tables and dining room chairs.