Emeco Alfi Counter Stool in Red and Dark Ash with Low Back by Jasper Morrison

For all the people who think designer objects need to make bold statements with attention-grabbing forms and materials, the revered British designer Jasper Morrison has a message: The quieter objects are often the better products.

Some of Morrison’s earliest creations, such as the 1986 Thinking Man’s chair, with its snaking tubular steel armrests, and the 1991 3 sofa deluxe, whose sculpted seat resembles an enormous wave (both produced by the Italian manufacturer Cappellini, one of the planet's preeminent producers of cutting-edge home decor), display the eye-catching moves that were expected among his contemporaries.

At the same, Morrison was clearly searching for a different language. In 1988, just three years after he graduated from London’s Royal College of Art, he stunned many in the design world with “Some New Items for the Home,” an exhibition in Berlin featuring simple plywood furniture he had designed and made himself as a direct rebuke to the over-the-top colors and geometries of the Memphis movement. As Morrison increasingly came to see statement-making design as flawed and wasteful, he began producing the subtler objects that eventually became his greatest hits and inspired a new generation of designers.

Morrison’s Glo-Ball lamps for FLOS, for instance, feature opalescent blown-glass diffusers that resemble ever-so-slightly squished spheres with a striking visual softness. Designed in 1998, the pieces were instantly popular and have remained a best seller for the legendary Italian lighting maker. Morrison’s Cork Family stools for Vitra, designed in 2004, have proved similarly timeless, with simple silhouettes reminiscent of thread spools whose unexpected material — solid cork — makes them particularly alluring.

By 2005, Morrison had befriended another designer working in a similar manner — Japan’s Naoto Fukasawa. That year, Fukasawa introduced his Déjà-vu stool for Magis at the Salone del Mobile in Milan and was dismayed when fairgoers barely noticed it. Crestfallen, Fukasawa talked to Morrison, who saw the scenario differently: The fact that people instinctively used the stool meant that it was successful. To cheer up Fukasawa, Morrison described his design as “super normal.” Morrison and Fukasawa latched onto this phrase as an ideal term for what they were up to.

Launched in 2006, Morrison and Fukasawa’s “Super Normal” — a traveling exhibition and a book that served as a visual manifesto — documented more than 200 utilitarian yet beautiful objects, ranging from a paper clip, a plastic bucket and a ballpoint pen to an Alessi citrus basket, Vitsoe’s 606 universal shelving system by Dieter Rams and Vitra’s Joyn office system by Ronan and Erwan Bouroullec. That same year, Morrison began playing with extreme simplicity and introduced the Crate, a wooden bedside table for Established Sons that was modeled on an old wine crate he used for his own bedside table. 

Today, Morrison delights in finding the correct balance in his designs, turning out products that seem appealingly natural and precisely what they should be.

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While they’re best known for their revolutionary Navy chair, iconic American furniture company Emeco makes a whole range of seating and other furniture — not just seaworthy chairs. The development of each product is guided by an eco-friendly ethos and pragmatic approach to design.

Emeco began to take shape during the 1940s, when the U.S. Navy needed a lightweight, fireproof chair that could withstand a torpedo blast and hold up to use by “big, burly sailors,” says Gregg Buchbinder, Emeco’s chief executive.

With experts from the Aluminum Company of America, an engineer named Wilton C. Dinges (1916–74) delivered, and the Emeco 1006 — that is, the Navy chair — an aluminum classic, was born. In order to demonstrate the chair’s sturdiness, Dinges threw it from the eighth floor of a hotel in Chicago, and when it landed, the chair bounced in lieu of breaking or bending.

The engineer secured a contract to manufacture the Navy chair beginning in 1944 at the Electrical Machine and Equipment Company (Emeco), which he’d founded a few years earlier in Hanover, Pennsylvania. In the ensuing decades, the factory’s craftsmen would stamp out by hand hundreds of thousands of Navy chairs for battleships, aircraft carriers and submarines — a process that requires more than 70 steps.

Today, the impossibly durable Navy chair, which is recyclable and made of at least 80 percent recycled aluminum, inspires knockoffs left and right and can be found in a variety of public settings, from upscale restaurants to hotels and offices. But it took time to get here.

In 1979, Gregg’s father, Jay Buchbinder, a businessman whose Long Beach, California, furniture company manufactured seating for fast food restaurants, purchased Emeco. The company hit a rough patch in the 1990s. When Gregg acquired Emeco from Jay in 1998, he took the $2 million in debt that came along with it. Fortuitously, Gregg learned that the Navy chair had taken on a new nonmilitary identity around the same time and that it was increasingly seen as sleek and retro in addition to being great submarine seating. Orders for the Navy chair were coming in from design luminaries like Ettore Sottsass, Giorgio Armani and a daring young French designer named Philippe Starck, who purchased a large number of 1006s for Ian Schrager’s Paramount hotel in New York City.

Gregg seized on Emeco’s newfound popularity, initiating a partnership with Starck, who would design the company’s Hudson Collection, a line planned for Manhattan’s Hudson Hotel that saw the Navy chair take on the form of a barstool and other pieces. He also partnered with Frank Gehry, whose Superlight chair for Emeco can be hoisted off the ground with one hand. Collaborations with Jasper Morrison, Jean Nouvel and others followed, and today, Emeco continues to build durable seating furniture from a range of recycled materials with a variety of designers.

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