Pinch Medium Side Table by Nendo for Cappellini

Some pieces of contemporary furniture try to command attention with statement-making forms, while others aim to seduce with pared-down, meticulously detailed perfection. Nendo is remarkable in its ability to blend these two seemingly disparate qualities in objects that are simultaneously provocative and beautiful in their simplicity. And this ability has made the Tokyo- and Milan-based studio one of the most sought-after design firms of the moment.

Nendo is best known for its expansive portfolio of furniture and accessories designed for such luxury makers as Baccarat, Bisazza, Boffi, Cappellini, De Padova, Emeco, FLOS, Foscarini, Fritz Hansen, Kartell, Lasvit, Louis Poulsen, Moroso and Swarovski, as well as for the one-off and limited-edition pieces presented by galleries like New York’s Friedman Benda. But its range is much broader.

Nendo’s full oeuvre runs the gamut from product packaging for such brands as Coca-Cola and Kenzo to large-scale urban-planning and architecture projects, including Tenri Station Plaza CoFuFun, which populated the space in front of a Japanese rail terminal with a series of conical pavilions, turning it into a sort of urban playground for people of all ages.

Whatever the undertaking, the studio’s approach remains the same: embodying lighthearted insights into the human experience in minimalist forms and details. Nendo’s Gaku collection, for the legendary lighting company FLOS, for instance, is based on a simple cup-shaped lamp in a square frame, which can be personalized and changed over time by adding magnetic accessories, including a bookend, mirror, vase and bowl, making it almost as playful as a grown-up dollhouse.

The now iconic Cabbage chair, Nendo’s most recognizable design, offers a whimsical way to deal with trash from the fashion industry. A fat roll of discarded paper used in the production of Issey Miyake’s pleated fabric is simply cut down the middle and its individual layers peeled open to create a seat.

It wasn’t always evident that chief designer and Nendo cofounder Oki Sato would spend his life finding subtle surprises in tables, floor lamps and chairs. He was born in Toronto, where his father worked for Pioneer Electronics, and moved with his family to Tokyo when he was 11. He studied architecture at Waseda University but found the program a little too narrow and rigid for his liking.

After graduating, in 2002, he traveled with friends to the Salone del Mobile in Milan and stumbled into the biggest aha moment of his life: He realized that architects could do more than design buildings — they could also design furniture, lighting and other objects. And the architects at the fair appeared to be enjoying plenty of creative freedom while doing so.

Upon returning to Tokyo, he founded Nendo, whose name means “flexible clay” in Japanese, with his classmate Akihiro Ito, the firm’s managing director. In 2005, they established a second office, in Milan. Within a few years, Nendo had become an omnipresent name at the fair that had inspired them.

Nendo’s wares have been acquired by such institutions as New York’s Museum of Modern Art and Cooper Hewitt, Smithsonian Design Museum; London’s Victoria and Albert; and Paris’s Musée des Arts Décoratifs and Centre Pompidou.

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In 1946, at the start of a postwar boom in Europe, Enrico Cappellini opened the doors to a small furniture studio in the Italian town of Carugo. But it wasn’t until his son joined the company nearly three decades later that Cappellini became a powerhouse fixture on the global design stage. Today Cappellini is one of the world’s foremost manufacturers of innovative chairs, tables and decorative objects.

Giulio Cappellini joined the family company in 1977 and, with his appointment, ushered in a stage of boundary-pushing modernism and prolific creativity at Cappellini. With a dual background in architecture and business management, Giulio was well equipped to steer the brand into both innovative design and economic growth in a rapidly globalizing economy.

The second-generation leader’s first major success came in 1981, with the launch of Sistemi, a modular, hyperfunctional storage system that would come to symbolize the chic functionality of Cappellini. That was quickly followed by a collaboration with renowned Japanese designer Shiro Kuramata for the Progetti Compiuti collection, a line that brought unexpected playfulness to the simple framework of a black-and-white cabinet and remains an iconic collectible today.

That first collaboration opened the doors to a prolific output of partnerships, with Cappellini tapping such star designers as Jasper Morrison, Marcel Wanders, Tom Dixon, Ronan and Erwan Bouroullec and Nendo for collections over the ensuing decades that spanned a range of materials and styles. Speaking to this range, Marc Newson’s plumply curvaceous 1988 Embryo chair, Jasper Morrison’s slightly arachnoid 1987 Thinking Man’s chair and Tom Dixon’s sculptural 1991 S-chair — each quite stylistically unique — remain some of the company’s most recognizable pieces, with the latter in the permanent collection of the Museum of Modern Art.

Cappellini, now headquartered in Milan, continues to partner with guest designers across furniture, storage and lighting solutions, though many of its 1970s and ’80s designs remain its most coveted today.

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