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Bieres Sodibo 1928 French Beer Alcohol Advertsing Poster, Lemaire

$2,662.38
£1,950
€2,293.87
CA$3,707.23
A$3,983.21
CHF 2,136.98
MX$46,926.78

About the Item

This striking 1928 Bières Sodibo French advertising poster by the artist Lemaire is a superb example of interwar graphic design, blending medieval heraldic motifs with the bold, modern flair characteristic of late-1920s commercial art. The whimsical tableau of a lion and a hawk raising frothy mugs of beer lends the poster both charm and grandeur, presenting Bières Sodibo as a brew worthy of celebration and a marvellous homage to the wrought-iron signs of 19th-century taverns. The dramatic black background, accented with cool blue tones and glowing golden beer, creates a powerful visual contrast that draws the eye instantly. Bières Sodibo was a French brewery known for producing a range of beers marketed under evocative names such as Gold Mohur and Imperial Hawk, both referenced in this poster. Their branding drew on imagery of strength, heritage, and exoticism, aiming to set their brews apart in a competitive marketplace during a vibrant era for European beer advertising. This rare original poster offers collectors a captivating blend of Art Deco sensibilities, mythic storytelling, and early 20th-century European brewing history. Bold, imaginative, and beautifully printed, it remains a standout piece for enthusiasts of vintage alcohol advertising and French graphic design. This original vintage advertising poster has been professionally linen-backed and is sized 45 1/2 x 62 1/4 inches (plus a little more including the linen-backing). It will be sent rolled (unframed).
  • Dimensions:
    Height: 62.25 in (158.12 cm)Width: 45.5 in (115.57 cm)Depth: 0.1 in (2.54 mm)
  • Materials and Techniques:
  • Place of Origin:
  • Period:
  • Date of Manufacture:
    1928
  • Condition:
    Additions or alterations made to the original: Originally rolled, now professionally linen-backed. Looks superb.
  • Seller Location:
    Bath, GB
  • Reference Number:
    1stDibs: LU2088348245472

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