Les Acteurs A L’ecran by SAVIGNAC, French Festival of Cinema Poster, 1993

Raymond Savignac was the last of the great Parisian poster artists. He was born on November 6, 1907, in Paris. His work is distinguished by a humorous simplicity. Self-taught, he started designing posters under the direction of Cassandre but met his greatest success with the poster for Yoplait yogurt, which featured the udders of a cow directly supplying the "milk yogurt" with milk. For several decades, his works lit up the Métro, his designs were unmissable. He died on October 31, 2002, in Trouville-sur-Mer, aged 94.