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Orangina Light c1988 French Beverage Advertising Poster, Bernard Villemot
$4,884.48
£3,575
€4,198.85
CA$6,786.02
A$7,299.34
CHF 3,900.98
MX$86,038.37
NOK 49,182.18
SEK 44,961.84
DKK 31,372.48
About the Item
This striking c1988 Orangina Light French advertising poster by the celebrated graphic artist Bernard Villemot showcases the unmistakable elegance and refined minimalism that defined his career. With its bold curves, sun-drenched palette, and fashion-inspired silhouette, the artwork perfectly encapsulates Villemot’s ability to blend sensuality with sophisticated brand identity. The model’s dramatic hat, echoing the shape and colour of a glowing orange slice, draws the eye instantly—an iconic visual metaphor for Orangina’s refreshing citrus character.
Bernard Villemot (1911–1989) is widely regarded as one of the greatest poster artists of the 20th century. Known for his fluid lines, striking use of negative space, and rich yet controlled colour, Villemot created memorable advertising campaigns for major brands such as Perrier, Bally, Air France, and of course, Orangina. His posters are celebrated for elevating commercial art to a modern art form, and original examples like this remain highly sought after by collectors worldwide.
The Orangina brand, founded in the 1930s, is renowned for its naturally pulpy citrus drink and instantly recognisable bulb-shaped bottle. By the 1980s, Orangina had become a symbol of light-hearted sophistication and Mediterranean flair. Villemot’s long-running collaboration with the brand produced some of the most iconic beverage posters of the era, blending playful imagery with polished graphic style.
This original c1988 lithograph is a standout piece of late-20th-century French advertising—vibrant, stylish, and irresistibly timeless. Perfect for collectors of design history, beverage memorabilia, or modern interior décor, it remains a quintessential example of Villemot’s masterful visual language.
This original vintage beverage advertising poster has been professionally linen-backed and is sized 22 3/8 x 61 3/4 (plus a little more including the linen-backing). It will be sent rolled (unframed).
- Dimensions:Height: 61.75 in (156.85 cm)Width: 22.38 in (56.85 cm)Depth: 0.1 in (2.54 mm)
- Materials and Techniques:
- Place of Origin:
- Period:
- Date of Manufacture:1988
- Condition:Additions or alterations made to the original: Originally rolled, now professionally linen-backed with no visible touch-up. Looks superb.
- Seller Location:Bath, GB
- Reference Number:1stDibs: LU2088348238602
About the Seller
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- ShippingRetrieving quote...Shipping from: Bath, United Kingdom
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