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Rare 1930 World Cup Poster

Price:$6,972

$11,004.33List Price

About the Item

The 1930 FIFA World Cup was the inaugural FIFA World Cup, the world championship award for men’s national association football teams. The tournament was held in Uruguay from 13th to 30th July, 1930. The poster shows that paper, colour and print technologies were still in their early stages of development in 1930 and vastly different from those of the present day. However, for a dedicated and informed collector of sports memorabilia they add special dimensions of interest. The poster on offer is in a very good condition for its age and has been well looked after by its previous owners. Dimensions: 52 x 28 cm Condition: Very good for age devoid of tears, creases or discolorations. The 1930 Word Cup Posters Two types of posters were commissioned by the Uruguayan Football Federation, AUF for the tournament. They were the Official Poster in colour (78.5 × 38 cm; 38 × 15 in) and a smaller monochrome version of the Official Poster with the official stamp of the Comite Ejecutivo (52 × 28 cm; 201/2 by 11 in) designed by the Uruguayan graphic artist, Guillermo Laborde who had by that time acquired an international reputation. Laborde designed an oil painting of a goalkeeper rising to tip the ball over the crossbar and, in doing so, he set a tradition of winning a public competition to have his design reproduced as a World Cup poster. The original painting became a national treasure and is hused in the Uruguay’s Museo Nacional de Artes Visuales (National Art Museum). (It has been recently restored and conserved.) Colour Poster The colour posters were to be given to the participating teams and officials connected with the staging of the event and dignitaries, both local and foreign, mostly from the neighbouring Latin American countries. Research indicates that there were only two types of the colour posters, both having the same characteristics except some had the printer’s mark and the others were without this mark. Monochrome Poster The monochrome poster reads in Spanish: ‘Soccer World Championship / Montevideo, Uruguay / 15 July – 15 August’. The poster also carries the original blue stamp of the Comite Ejecutivo, marked 1930.The poster created in Art Deco style, depicts in its upper half a stylised figure of a faceless goalkeeper lurching upwards in a valiant attempt to stop a ball aimed at the top right-hand corner of the goal posts from entering the goal area, with the position of the ball shown by placing the crossbar and the right-hand goal post at the back of it in an angular fashion. The lower half contains writing in a heavily stylized font: ‘1er Campeonato Mundial de Futbol’ in black, and ‘Uruguay 1930 Montevideo 15 Julio Augusto 15’. The I is shown enlarged and prominent to emphasise the historical fact that it is the First World Football Championship. Laborde’s curvilinear design resonated with cotemporary graphic and industrial trends. Laborde incorporated planismo (the technique derived from Cezanne of building up an image with levels of opposing planes) elements, with layered contrasts of typography and the crossbar. Meanwhile, the sinuous goalkeeper provides a strong human diagonal element, hinting at his isolation from the game in his position) The vivid imagery enshrined in this most iconic of sports posters strikingly reflects the creative imagination and the consummate skills of a graphic artist at the height of his career. This iconic and historic poster has come to be known as the ‘Laborde Affiche’. Guillermo Laborde studied at the Circulo Estimulo de Bellas de’ Artes with Carlos Maria Herrera in Buenos Aires, before travelling to Europe between 1910 and 1912 visiting Florence, Milan, Rome, Paris and Spain. On his return to South America his work was widely exhibited in Uruguay, Argentina, Peru and Ecuador and was the winner of various art awards. In view of his recognition in the Uruguayan art world, Laborde was originally selected as a juror on the panel that was formed to select the winner of the competition to design the official poster for the historic first World Cup of 1930. However, he subsequently decided to resign from the jury as he wished to enter the competition himself. Laborde in fact entered two designs and finished first and third. In later life he became a teacher at the Circulo Estimulo de Bellas de’ Artes, the Escuela de la Construccion and the Instituto Magisterial. Laborde also forged close links with the theatre, managing stage design at the Casa del Arte. Very few of the colour posters are known to have survived, especially as the print run was small. A colour poster in very good condition, without losses, tears, nicks or creases or discolourations or restoration work if it ever appeared in today’s retail market (2022) it would fetch a price as high as £40,000 - £50,000. A lot more of the monochrome version were printed for general publicity and advertising purposes and to be distributed to football fans, local and foreign, but mostly from neighbouring Latin American countries. However, only a very few are thought to be in existence today in a good collectible condition, without blemishes like losses, tears or discolourations and/or deeply marked creases or heavy age- toning.

Dimensions:
Height: 20.48 in (52 cm)Width: 11.03 in (28 cm)Depth: 0.4 in (1 cm)
Materials and Techniques:
Paper
Place of Origin:
Uruguay
Period:
1930-1939
Date of Manufacture:
1930
Condition:
Seller Location:
Pewsey, GB
Reference Number:
1stDibs: LU7343231083162

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