Savignac Raymond Mortadella Poster

Raymond Savignac was the last of the great Parisian poster artists. He was born on November 6, 1907, in Paris. His work is distinguished by a humorous simplicity. Self-taught, he started designing posters under the direction of Cassandre but met his greatest success with the poster for Yoplait yogurt, which featured the udders of a cow directly supplying the "milk yogurt" with milk. For several decades, his works lit up the Métro, his designs were unmissable. He died on October 31, 2002, in Trouville-sur-Mer, aged 94.