Alex Jona Tiziana N1 Stainless Steel Spring Choker Necklace

Walking past number eight of Via Bogino, Palazzo Balbo di Vinadio, a baroque building built in 1690 in Torino, Italy, you would little suspect that its grand façade conceals a 3300 sq ft. chic salon that more than a shop resembles to a 18th century noble town house containing a remarkable collection of design jewelry, antique silver and objet d'art. Today, in addition to its flagship salon in Torino, Alex Jona operates under Jeico in Lugano, Switzerland. The new chic Salon is located in a 1903 monumental Villa right in the center of the charming lake town. This is Alex Jona today, the story of a passion which started back in 1960 when Giorgio Jona, enthusiast, passionate collector of antiques decided to leave the stock exchange career to start his own business, dealing in antique silver, antique oriental art and gemstones for the creation of fine jewelry. The company has grown since then, also thanks to the shared passion for the business by Giorgio's son, Alex who felt the need to create jewelry. Alex travels the world to discover extraordinary precious stones, pearls and diamonds with which he personally designs exquisite pieces of jewelry. Alex Jona jewels stand out, not only for their special design and for the excellent quality of the gemstones, but also for the careful attention given to details during all the manufacturing process. Alex’s passion flows in splendid jewels entirely hand-crafted in the best Italian goldsmith tradition.