Art Deco Style White Diamond Oval Cut Ruby White Gold Pendant Necklace

Characterized by bold colors, lavish details and a rich mix of materials, Luigi Ferrara jewelry is a love letter to Art Nouveau and Art Deco styles. Every ornate cocktail ring, conspicuous pendant necklace and stunning pair of drop earrings command attention and admiration.

Ferrara was born in Naples, Italy, which is known to jewelry collectors for its goldsmithing tradition. He came from a family of jewelers that established the Ferrara workshop in 1918. Ferrara developed a love for the craft himself, and he attended the Academy of Fine Arts in Rome in 1967. In 1972, he started his own eponymously named jewelry company. The brand was later renamed "Ferrara GiFè Gioielli" for his son, Gianluca Ferrara.

Ferrara's jewelry business enjoyed substantial growth over its first few years. Part of the reason for its immediate success was that the jewelry offered a bright and audacious alternative to the trendy minimalism of the day. It was brimming with details and made extensive use of precious metals, pearls and colorful gemstones. One of the most provocative aspects of Luigi Ferrara jewelry is the use of coral, a longtime specialty of Naples goldsmiths. It features prominently in many of the company's bracelets and beaded necklaces. Ferrara also sought to create jewelry that was natural and easy to wear, ensuring that each piece was as functional as it was beautiful.

Today, Gianluca Ferrara serves as CEO of Ferrara GiFè Gioielli. The company regularly participates in exhibitions such as International Jewellery London and Spring Fair in Birmingham. It continues to produce vintage-inspired pieces but also offers a selection of contemporary jewelry.

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