Scarselli GIA 5 carat Intense Yellow Heart Shape Diamond Ring in Platinum

New York-based Scarselli Diamonds is a leader in colored diamonds. The family-owned company has grown from its position as Italy’s only jeweler that was legally permitted to sell diamonds to American troops after World War II to its esteemed role today — renowned specialists in rare colored diamonds and purveyors of distinctive adornment.

The first generation of Scarselli principals worked primarily in colorless diamonds, which are diamonds within the normal color range, and counted actress Sophia Loren among their clients. The business served wealthy travelers in its hotel boutiques in Rimini and Venice and had wholesale operations in Rome and in Naples. The second generation worked with luxury watchmakers such as Vacheron Constantin and Piaget. In 1978, Scarselli moved its headquarters to the United States. Today, Bruno Scarselli is a representative for the family’s third generation. The brand employs in-house cutters and gemologists and is a jeweler to the stars, working with world-famous musicians, actors and professional athletes. Celebrities and pop culture figures borrow Scarselli diamonds to walk the red carpet, and museums exhibit the company’s glittering designs.

Scarselli directly sources its diamonds from places like India, Australia, Brazil and elsewhere, and in expanding on the success it had with colored stones, such as rubies and sapphires sourced from Colombia and Burma, the company found its niche in fancy-colored diamonds. Today Scarselli’s inventory includes blue, pink and red diamonds as well as rare high-quality natural yellow diamonds. The company was known for having retained the Aurora Green diamond, which set two world records when it was sold at auction in 2016.

In 2009, Scarselli loaned its Olympia diamond collection to the American Museum of Natural History for an exhibition. The collection contained five diamonds classified as “fancy vivid” — with respect to the 4Cs, this refers to color and is considered by experts to be the pinnacle grading for colored diamonds.

On 1stDibs, find a collection of Scarselli rings, earrings, bracelets and other jewelry.