i2 Fashion

This high-end fashion shop is located on a side street of the famous Goethestraße. Frankfurt am Main is characterized by its role as a financial centre. It is also one of the few European cities dominated by skyscrapers, which has resulted in it gaining the nickname Mainhattan . The business focus, together with the fact that i2 Fashion is housed in the lower floors of a bank building formed the conceptual basis. Clothing and shoes are more valuable than money for many fashion-conscious women says Mentjens. Fashion objects are their real treasures. The idea therefore emerged to design the shop as a bank vault, with valuable goods kept safely behind steel bars. The theme of the bar-like grid extends throughout the premises, running along the walls, over the windows, and around the iconic spiral staircase behind the façade.