Now Now Hotel NoHo

Nestled in the heart of Downtown Manhattan, this boutique hotel is a first-of-its-kind experience for curious minds seeking a deeper connection to the world around them. Envisioned as a sanctuary for solo travelers, the 180 sleeper cabins boast small footprints and high design, channeling the nostalgia of European train cars and the innovation of Japanese capsule hotels.

Spaces are a dreamscape of juxtapositions. The design mimics a portal—the line separating sleeping and waking, the space between reality and possibility, a passage to your next adventure. As guests cross into the lobby, they enter a world rich in earth tones and organic patterns. Textured glass elements obscure the view of the exterior, allowing the outside world to blur into the distance. The lobby features a striking interplay of rough, natural materials and smooth surfaces—a contrast that’s both dreamlike and grounded, evoking a sense of mystery and wonder. The design is meant to feel familiar, yet somehow new—like something out of a dream—to create a space that seems both timeless and unexpected.