By now, you’re probably already familiar with Rumi Neely’s cleverly named clothing brand Are You Am I (get it?), but unless you check her site regularly, you may not have noticed how many trend-driven pieces the blogger-turned-designer has added to her line since it launched in 2014. Right under our noses, she’s gone from producing camis and slip dresses to offering a full range blogger- and celebrity-approved of clothing and accessories, covering basically everything an L.A. girl could ask for. This is best proven by L.A.’s most famous It girls, Kendall Jenner and Gigi Hadid, who unintentionally serve as walking campaigns for everything Are You Am I is about.
Scroll through to see and shop what we mean!
Do you have any favorite L.A.-based brands? Share them in the comments!
Opening Image: Photographer Group/Splash News
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Kendall Jenner Just Wore the Next It-Girl Bag That On-the-Go Fashion People Will Be Buying in 2026Yes, it's from The Row.
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Every Chic Person I Know Is Setting Aside Chunky Earrings for This Timeless TrendWhen Kendall, Hailey, and Jasmine all make the switch, you know you better pay attention.
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Gigi Hadid Just Wore Brown Pants With a Shoe-Color Trend Demure Dressers Would Balk AtThe It-girl way to wear brown is here.
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Heads Up: Gigi Hadid Is Trying to Make This "Dated" Winter Boot Trend a Thing AgainYou're going to be upset that you got rid of your old pair.
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There You Have It: This Is the Flat-Shoe Trend to Wear With Winter 2025's Most Popular Legging ColorPerfect for the Pilates-loving fashion person.
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Gigi Hadid Wore the Fall Shoe Trend That Looks Best With Full-Length JeansClassic.
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Here's Every Winter 2025 Trend Taylor and Gigi Just Wore With Their Chic Black Coats in NYCJust two best friends with the same taste in coats.
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From Pilates in L.A. to Meetings in Paris, Kendall Jenner Can't Stop Wearing These Classic Designer FlatsI don't blame her—they look sleek and so comfortable.
