I Just Found 5 Chic Curve Brands on ASOS
Let's be straight here: Fashion has never been good with plus-size clothing. Historically, the curve offering has been dismally small, and even when it was offered, often, the designs are hardly what you'd call fashionable. While we undoubtedly have a long way to go still, over the last few years, the choice of brands has definitely grown, with many high-street names developing curve lines and newly launched labels catering solely to this audience.
ASOS is one of the platforms that have led the way in plus-size fashion, not only in its own Curve line but also in the other brands it stocks. It's so refreshing to see a site dedicate a whole section to curve styles—and one which is packed full of chic, trend-led pieces that don't compromise on fit. Neon Rose is one brand whose curve line has always impressed me, and I've also recently spotted some seriously cool dresses from Never Fully Dressed Plus.
Too long have plus-size women put up with substandard design, but I feel confident that we're on the path to better size diversity within the fashion world. And while dedicated curve lines are a great start, here's hoping that eventually larger sizes will be incorporated into designers' mainline collections. But in the meantime, whether you're looking for a party-ready dress or an elevated basic, I've found a plus-size brand for you. Scroll down to see the pieces that instantly stood out to me this season.
1. Best for prints: Never Fully Dressed Plus
2. Best for trend-led buys: ASOS Design
3. Best for occasion dresses: Hope Ivy Plus
4. Best for smart buys: Vero Moda Curve
5. Best for Y2K throwbacks: Collusion
Up Next: It's Hard to Find Amazing Plus-Size Coats, But I Just Found So Many Great Ones
This post was originally published at an earlier time and has since been updated.
Joy Montgomery is a London-based fashion writer and shopping expert. She held the role of Shopping Editor at Who What Wear UK from 2018 to 2022, producing content that centered around worthwhile fashion buys, with a specialism in uncovering unique, indepdent brands and celebrating the joys of secondhand and vintage discoveries. Joy has sinced moved on to become the Shopping Editor at British Vogue.
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