I Turn to This Brand for Quiet-Luxury Bags—Its New Collection Is So Good
Sponsor Content Created With Aspinal of London
As soon as summer arrives, we're suddenly engulfed in colours from yellow sunshine to rainbow flowers to aqua-blue waters. So it feels only natural to add a little colour to our looks, too. Even on grey, overcast days, a fun hue or vibrant shade can feel like a rejuvenating breath of fresh air. So when I came across Aspinal of London's Poolside collection, which is drenched in summertime shades, I had to find out more.
For summer 2023, Aspinal is taking colour in stride. The particular shades are reminiscent of Slim Aarons's candid summer shots, which capture everything we dream of in summertime: friends gathered around a pool, sipping on something cold in the sunshine. What more could you possibly want? The new collection plays into this summer feeling of languid, sun-soaked days through accents. You'll find sunny yellow, sweet pink and a crisp blue that I have a feeling will be a particular favourite. But it's not just the playful colours that caught my eye. What sets Aspinal of London apart is its dedication to exquisite craftspersonship as the brand is focused on creating exceptional leather pieces, including its much-loved handbags, jewellery boxes and even passport holders. And this summer, a new silhouette has been added to the Aspinal handbag family: The Paris, whose chevron weaving feels like a reference to retro woven pool loungers.
Taking its shape from origami creations, the Paris bag is a structured and refined everyday bag that can be carried by the handles or worn with the crossbody chain. The Paris comes in 10 variations including monochromatic hues, sugary-sweet shades and joyful chevron mixes. Alongside the new shape, Aspinal has honed in on the striking "pool blue" colourway and has revamped some of its most iconic styles—the Mayfair, the Milly and more—in this standout shade. All in all, the collection evokes that feeling of summertime bliss, and I'm ready to carry that feeling with me all year round.
Ready to explore the Poolside collection? Keep scrolling.
SHOP THE PARIS BAG
SHOP POOL-BLUE BAGS
The adjustable strap lets you personalise the length to your preference. I'm also a big fan of the timeless cream version.
Up next: Summer 2023 Fashion Trends: 21 Expert-Approved Looks You Need to See

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.
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