
Bobby Schuessler
Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.
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Elite Dressers Are Wearing These 3 Elevated Basics, so You Better Believe I'm Adding Them to My Closet Too
Easy yet chic pieces.
By Bobby Schuessler
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Wait, I'm Loving Sofia Richie Grainge's Brand at Revolve—These Items Are Very Chic
All about this faux-fur coat.
By Bobby Schuessler
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I Think These Are the Best Black Jeans, and They're Also Top-Rated by Customers
A+ cuts.
By Bobby Schuessler
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I Was a VIP Nordstrom Stylist—These Are the 6 Trends I'm Going to Wear in 2026
Fashionable outfit ideas here.
By Bobby Schuessler
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I Know Well-Dressed People Will Be Into These New Items From Zara, J.Crew, Nordstrom, and Shopbop
From dreamy sweaters to strong outerwear silhouettes.
By Bobby Schuessler
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My Most Complimented Looks Over the Last 6 Months Featured COS—And Yes, Clearly These New Arrivals Are Cool and Chic
The sweaters always hit.
By Bobby Schuessler
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I'm a Shopping Director—These Chic Items Are Giving "I'm Fashionable in 2026"
It bags, gorgeous shoes, cool coats, and more.
By Bobby Schuessler
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Louis Vuitton Hotel: This NYC Pop-Up Space Is a Fashion Person's Dream
Celebrating 130 years of the Monogram.
By Bobby Schuessler
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My Stylish Mom Wants 5 Chic Items for 2026 (No More Than $400 Total)—I Suggested These Nordstrom Picks
Including a modern shoe style.
By Bobby Schuessler
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Gracie Abrams Is the New Muse for Chanel's Coco Crush Collection—Here Is a Preview of the Stunning Campaign
Gorgeous. Period.
By Bobby Schuessler
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If a French Woman Built a 2026 Wardrobe at Nordstrom, These Elevated Basics Would Be of Interest
Elegant and easy pieces.
By Bobby Schuessler
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Listen, the Nordstrom Half-Yearly Sale Is Almost Over—These Are the Last-Chance Items You Won't Regret
Don't miss out.
By Bobby Schuessler
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I Wore This Elegant Coat in Paris, and I Saw Other Stylish Women Wearing It in the Saint-Germain-des-Prés Neighborhood
I took a trip to France with my daughter and saw this trend everywhere.
By Bobby Schuessler
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Louis Vuitton's Legendary Monogram Celebrates 130 Years With Gorgeous New Special-Edition Bags
Iconic. Period.
By Bobby Schuessler
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I'm a Shopping Director—Simply Put, Here's a List of Chic Pieces to Wear in 2026
Modern knits, cool shoes, and stunning bags.
By Bobby Schuessler