Truth be told, I don't know if I was the best—or worst—person to orchestrate a deeper-than-deep review of the industry's best mascaras. On one hand, I'm obsessed with lashes, and if i'm being honest, I like to keep my standards high for mascaras. I expect practical magic, and because of that, there are only about four mascaras (in my nearly 20 years of makeup wearing) I've ever truly loved. It doesn't matter if the mascara is prestigious or can be found at the drugstore—I hold them all to the same checklist. They need to curl! They need to lengthen! And they need to defy gravity when it comes to lift. (If you have short lashes, you know this is a must.)
Being the beauty journalist I am, I knew I needed some extra help if I was going to find the best of the best. So naturally, I recruited a few fellow editors to put them to the test. Did they hate me just a little when they received upward of 20 different tubes of mascara at their doorsteps? They're too polite to say it, but yes, they probably did. But if I'm going to be the one in charge of pinpointing the absolute best mascaras your money can buy, you can bet I'm the last person to lead you astray.
So after narrowing down 77 high-quality options, we discovered the nine best the market has to offer right now. From the overall standout to the best waterproof option that will still look 10/10 post-swim, we have you covered. Keep scrolling!
The Best Mascaras, at a Glance
- Best Overall: Lancôme Lash Idôle Volumizing Mascara
- Best Drugstore: Maybelline Lash Sensational Sky High Mascara
- Best Lengthening: Ilia Limitless Lash Mascara
- Best Curling: Dior Diorshow Iconic Overcurl Mascara
- Best Volumizing: Milk Makeup Kush High Volumizing Mascara
- Best for Sensitive Eyes: Tarte Tartelette Tubing Mascara
- Best Waterproof: Too Faced Better Than Sex Waterproof Mascara
The Best Mascaras in 2025
Best Overall Mascara: Lancôme Lash Idôle Volumizing Mascara
Our average rating: 4.8/5 stars
Pros: Lots of lift; great curl; 24-hour wear; grabs every lash; conditioning ingredients; lightweight gel formula that doesn't weigh lashes down; no smudging, clumping, or flaking
Cons: Expensive, not as "natural" of a formula, only available in black
Our thoughts: Technically speaking, I don't think I could create a better mascara in terms of lift, curl, length, volume, and wearability. (No flakes! No clumps! No smudges!) I'm honestly mad that, for some godforsaken reason, I'm only just trying it! Just do yourself a favor and make sure you heed the brand's advice in terms of application—hold the wand horizontally near your lashes with the curved side facing upward and apply in an upward swiping motion. I was on a press trip when I tested this, and I immediately ran to my laptop to message the group about how obsessed I was.
"Immediately after Erin messaged our group saying that this was the mascara she didn't know she needed, I went to try this on. My eyelashes doubled in length, and the curl was unbelievable." — Anneliese Dominguez
Best Drugstore Mascara: Maybelline Lash Sensational Sky High Mascara
Our average rating: 4.1/5 stars
Pros: Affordable; delivers noticeable, fanned-out length that we loved; easy to remove; flexible brush; no clumping, smudging, or flaking; available in four different shades; waterproof and non-waterproof formulas
Cons: Lift and curl could be more dramatic and could last longer, not as "natural" of a formula
Our thoughts: "I loved the length this mascara gave my lashes. It made them so long they hit against my glasses every time I blinked. For the affordable price of this product, I was impressed by the fluttery effect it provided." — Kaitlyn McLintock
"At the risk of sounding like a broken record, I love the length and lift this one gave my lashes. However, the curl didn't hold after an hour or so." — Natalie Gray Herder
Best Lengthening Mascara: Ilia Limitless Lash Mascara
Our average rating: 4.3/5 stars
Pros: Natural formula; highly conditioning; patented dual-sided brush for curl, volume, and lift; safe for sensitive eyes; buildable; no smudging or clumping; flake-resistant; long wear
Cons: Expensive, only one shade option, no waterproof options
Our thoughts: Yet again, this was another mascara I had been sleeping on. All I can say is wow. It's so hard for natural mascara formulas to impress me—they often smudge, feel too wet, or just don't give me quite the same level of oomph I crave from a mascara. I love that the dual-sided wand really lets you comb through your lashes to evenly disperse the formula, lending impeccable length, definition, and separation. (Use the shorter side to curl and create volume and the longer bristles to lift, lengthen, and separate.) I don't know if any other mascara has made my lashes look longer.
"This mascara made my lashes super fluttery. Seriously, if you're someone who wants length, this mascara delivers it. I loved the doe-eyed effect it gave. The best part was that I didn't see any flaking or smudging, and I wore it for a full eight hours." — McLintock
Best Curling Mascara: Dior Diorshow Iconic Overcurl Mascara
Our average rating: 4.6/5 stars
Pros: Refillable; supreme curl; nicely balanced lift, separation, volume, and length; long-lasting; no flakes, clumps, or smudges; waterproof option; five shades available
Cons: Expensive
Our thoughts: I don't usually like non-rubber brushes, so I was already convinced I would dislike this mascara prior to even trying it. As someone who wants even the tiniest lash caught and coated, bushier brushes like this usually just can't get the job done. So you can imagine my gleeful dismay when I realized this new refillable version of the Dior's Iconic Overcurl might be the one and only exception out there. All it takes is one or two quick coats, and you will have the fluffiest, curliest lashes of your dreams. Unlike other curling mascaras we tested, this one doesn't deflate!
"No, you don't understand—I'm obsessed. My lashes were fluffy, full, and long as ever. No notes." — Dominguez
Best Volumizing Mascara: Milk Makeup Kush High Volumizing Mascara
Our average rating: 4.7/5 stars
Pros: Maximum, albeit natural-looking, volume and thickness; no clumps; buildable; vegan; natural ingredients; highly conditioning for healthier lashes long-term; waterproof formula
Cons: Not as much length, expensive, no other shades available
Our thoughts: "I loved this mascara. I usually don't love big mascara brushes because they tend to deposit too much product on my lashes, but this one is different. It deposits the perfect amount of mascara in every swipe. The formula is so smooth and buildable, and my lashes were instantly lengthened and defined. It provided the most natural-looking result out of any mascara I tried. Like I said, I loved it." — McLintock
"I'm not usually a volume-mascara person, but wow. This gave me tons of volume without getting clumpy." — Dominguez
Best Mascara for Sensitive Eyes: Tarte Tartelette Tubing Mascara
Our average rating: 3.7/5 stars
Pros: Lightweight, tubing, provides lots of length, easy removal, vegan, long-lasting, safe for sensitive eyes
Cons: Not super buildable or volumizing, may flake or smudge, expensive, no waterproof or alternative shade options
Our thoughts: I love a great tubing mascara, and as I'm someone who has supremely sensitive eyes (even with many "clean" or "natural" formulas), Tarte is quite literally one of the only brands that don't send my eyes into red and runny madness. This mascara is kind of polarizing—it seems like people either love it or hate it—but it's one of my all-time faves. It's super easy to remove and ultra-lightweight, and you only need one or two coats for extension-like results.
"Pop off, Tarte! My lashes looked so long after this mascara! It didn't give me that fluffy lash look that I like, but it definitely made my lashes stand out. I'm into it." — Dominguez
Best Mascara for Natural-Looking Lashes: Saie Mascara 101
Our average rating: 4/5 stars
Pros: Your-lashes-but-better finish; natural ingredients; two shade options; strengthens, conditions, and provides lots of length and a pretty bump of lift
Cons: Expensive, not much curl or volume, may smudge and move by the end of the day depending on the other products you're wearing
Our thoughts: "This is another great 'clean' mascara option for natural, everyday wear. It wasn't the most volumizing but didn't flake, smudge, or transfer." — Gray Herder
If you're someone who prioritizes clean ingredients and wants just a tap of depth, length, and lift, you'll absolutely love this mascara. I love that it also comes in brown, and it's my new standby for no-makeup-makeup days.
Best Smudge-Free Mascara: CoverGirl Lash Blast Volume Mascara
Our average rating: 4/5 stars
Pros: Affordable, multiple shades, waterproof and clean versions, provides noticeable volume and thickness with minimal coats needed, hypoallergenic, bristles can easily catch and coat every last lash
Cons: May transfer or be slightly messy, won't get as much length or definition as other mascaras
Our thoughts: "Trying this mascara again was a blast from the past, as it was the only one I used all through high school. While I enjoy the formula (it didn't smudge or flake), I do tend to prefer thinner wands now." — Gray Herder
Like practically everyone else on our panel, this was the mascara for me in high school and college, and even though I've started to gravitate toward other mascaras that give me more length and separation (versus thickness and volume), it's the only formula I dare apply on my lower lashes thanks to how smudge-proof it is. My lower lashes are freakishly long, so that's saying something!
Best Waterproof Mascara: Too Faced Better Than Sex Waterproof Mascara
Our average rating: 4/5 stars
Pros: Two shade options, regular and non-waterproof formulas, lots of volume and thickness, moisturizes and conditions, ultra-black hue thanks to specialized peptides, buildable
Cons: Expensive, not the best for length and curl, some flaking
Our thoughts: "I liked the volume it gave my lashes and the fact that it didn't deposit too much product on my lashes, so they maintained a natural, albeit amplified, look." — McLintock
"I love the no-makeup makeup look of this mascara, but I wish it kept my lashes lifted throughout the day. It separated my lashes nicely but didn't hold a curl. I would use this mascara if you already have long, thick lashes!" — Gray Herder
What to Look for in a Mascara
- Lash goals: Is volume your main gig, or are you mainly looking for length and curl? How important to you is separation? Different mascaras deliver different results, so be sure to consider your own lash goals before selecting a winning formula.
- Wand: Speaking of lash goals, mascara wands can also vary depending on the benefit you're after. For instance, volumizing formulas typically feature dense, fluffy spoolies to really pack on the pigment, while lengthening products tend to have slimmer, cone-shaped wands to saturate every last lash from root to tip. Mascaras with lash-separating benefits will likely have evenly spaced, comb-like bristles to ensure a clump-free application.
- Shade: Inky black may be the most common, but plenty of mascaras also come in brown, blue, and other playful colors to consider.
- Formula: Finally, consider the actual formula itself—not only ingredients but also purported benefits. Waterproof (or water-resistant), smudge-proof, hypoallergenic, tubing… Select the one that best meets your daily needs.
Meet Our Testers
"I naturally have long, dark lashes that I further enhance with lash serums. However, they're very straight and prone to droopiness. Therefore, curling my lashes pre-mascara is nonnegotiable for me. My dream mascara gives me enough volume at the root to make my lash line look thicker without looking clumpy or too thick at the top.
"Overall, I want a mascara that keeps my lashes lifted and curled and provides lots of fluttery length and definition. I tend to prefer small, flexible rubber brushes, as opposed to big, bushy ones, since they give me more control and feel less heavy and wet on my lashes. Essentially, I want to look like Bambi! My mascara deal-breakers: a formula that is too heavy or wet (thus sabotaging curl and lift), transfers, or smudges." — Jahns
"My lashes are long but pin-straight, so I'm always looking for a mascara that makes them look lifted and defined. My dream mascara would be something that offers length and volume. It would have an inky black formula, but it wouldn't deposit too much product on my lashes. It would look natural and be extremely buildable. Also, there would be no smudging—so many mascaras smudge! My mascara deal-breakers: smudging, flaking, or a formula that's too heavy and gives my lashes a spidery effect." — McLintock
"My lashes are pretty average! Not too long, not too short, not super thick. I never feel like I need mascara when I go out. My eyelashes aren't nonexistent, but I always do wear it when I want to do a full makeup look. My dream mascara is a non-clumpy formula that makes my eyelashes look fluffy and long. My mascara deal-breakers: I absolutely hate when a mascara clumps my lashes together. Volume, to me, shouldn't mean clumpy! And don't get me started on smudging. When I end the day looking like a raccoon, I know it's bad." — Dominguez
"My lashes are thin, blonde, and the type that stick straight out, so an eyelash curler is a must for me. They have no natural volume, so I rely heavily on a good mascara to enhance them. My dream mascara keeps my straight lashes lifted throughout the day. I want my mascara to make it look like I've had a lash lift and tint without paying for one! My mascara deal-breakers: I prefer a more natural makeup look, so any mascara that clumps immediately gets tossed. I'd rather go mascara-less than deal with one that deposits too much black goop onto my lashes." — Gray Herder
How We Tested
We took several weeks to come up with our final list of best mascaras. First, we consulted our very own staffers and editors (because we happen to think we have damn fine taste when it comes to all things beauty) to come up with our own "best" list.
Next, we studied every last review and rating across major online beauty retailers to see which formulas showed up the most and seemed to be the most satisfactorily rated among beauty shoppers (like you) as well.
In the end, we whittled 77 potential "best" mascaras down to 20, then from 20 to 12, then to 11 to our final top 10 to fit every category—from the best overall that magically ticked every single box to more specific category winners like the best curling and lengthening formulas. Each of the above mascaras has been vetted, tested, and reviewed by our highly discerning panel of testers.
This article was originally published at an earlier date and has since been updated.
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