I Found the 5 Biggest Swimwear Trends of Summer 2025 on Amazon (Yes, I Said Amazon)
Now that we've had the chance to sink our teeth into the summer season, it's safe to say that swimsuits have become frequent in our rotation. Vacation season is in full swing, and right now, everyone and their mother is either jetting off to the rocky shores of the Mediterranean, lounging at their local pool, or simply lying out on the nearest rooftop or park, meaning we're spotting some fresh swimwear moments at every turn.
As I take a deeper dive (no pun intended) into the trends sweeping Instagram this summer, there are, without a doubt, a handful of exciting styles I can't get my mind off of, or shopping cart rid of. Moreover, these chic swimsuit trends can be found at none other than—drumroll, please—Amazon. A one-stop shop of all the best swimwear with just a click of a button (and two-day shipping)? It doesn't get much easier than that. Luckily, I've submerged myself (pun intended) into the deep waters of Amazon to find the best of the best of chic swimsuits that hit all the season's top trends so you don't have to.
Black and White
Classic swimsuits are getting a chic upgrade with this summer's trend of contrast trimming. Timeless triangle bikinis and scoop-back one pieces take on an even more elevated and wealthy-looking aura with the addition of some graphic black-and-white color blocking.
Shop the trend:
Polka Dots
As we mentioned earlier this year, polka dots are one of the biggest trends of summer 2025. This year sees fresh iterations of swimwear with a retro '80s spin.
Shop the trend:
Beads
Time to add a little something *extra* to your pool and beach days. Swimsuits adorned with beads and stones are having a major moment this summer—we've spotted them on a plethora of fashion girls in every color and cut combination.
Shop the trend:
Shorts Story
For the more experimental among us, this more-coverage style continues to be a huge trend seen in a mix of fabrics, colors, and styles.
Shop the trend:
Butter Yellow
Sunny and mouth-water butter yellow is one this season's most popular and uplifting color trends spotted on fashion girls and all over the runway. Take on the trend in a chic swimsuit.
Shop the trend:
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
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