The Rich-Looking Color Trend I'm Buying From Zara, J.Crew, and Nordstrom RN
If you read Who What Wear regularly, you're probably already well aware that chocolate brown is the It color of fall 2025. While the deep, rich-looking shade has always been a staple during fall, this year it's particularly prevalent, especially on the runways and among the fashion set. Spotted in the form of suede, leather, and satin on handbags, shoes, outerwear, skirts, and pants, chocolate brown brings an extra layer of opulence and indulgence to every outfit. While we love the milk variety, it's clear that dark chocolate is a favorite this season. It works particularly well with colors such as sky blue, burgundy, navy, lime, and pops of pink and orange, but we're predominantly seeing people wearing tonal all-brown looks this season—mixing textures and tones for seriously rich-looking vibes.
If you're looking to add some chic chocolate-brown pieces to your fall outfits this season (and I highly recommend that you do!), then read on, as I'm sharing the chicest chocolate-brown finds from Zara, J.Crew, and Nordstrom right now. From knits to suede boots and satin skirts, these pieces can be worn together or separately with another pop of color for a chic look this season.
Zara
A chic brown button-down I'm buying to re-create this Bottega Veneta look.
Zara's brown suede jacket collection is incredible this season.
A chic alternative to your regular black trousers.
Style with jeans for your next evening out.
The perfect autumn jacket.
I'm wearing this dark-brown sweater on repeat this season.
Preppy, chic, and on-trend.
A luxe-looking cardigan.
Polos are trending this fall.
This could pass for designer.
Layer over a pair of jeans and under a sweater for an of-the-moment look.
Throw it on over your white tee.
I've been swapping out my black and white tees for a chic brown one this season.
The epitome of elegance.
Just add a chocolate-brown sweater and suede knee-high boots for one gorgeous day-to-night look.
For those who love a little ruffle.
Nordstrom
She's cute.
Brown jeans are at the top of my cart this season.
A jacket that will elevate your outfit in an instant.
A textured cardigan will add a cozy touch to your look.
Tote your fall essentials in utmost style.
A chic cashmere sweater for under $100.
You'll get so much wear out of these.
The top that will take you from meetings to margaritas seamlessly.
An editor favorite.
You can't beat a chocolate-brown crewneck.
Simply stunning.
Rotate out your black ballet flats with this rich-looking pair.
Style with a pair of white jeans to complete the casual elegant look.
Your everyday bag, found.
Incredibly chic.
You don't understand how comfy these are. I travel in them all the time.
J.Crew
Duchesse satin pants in chocolate brown? Heck yes!
The basic you'll reach for on repeat.
Easy to style with flats and heels alike.
A J.Crew best seller.
Nothing says fall quite like a pair of chocolate-brown corduroys.
Comfy yet polished.
A knit shell you can wear day or night.
J.Crew's cashmere sweaters are divine.
Who knew a cardigan could look so luxe?
A staple you won't regret.
