Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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Wait, Nordstrom Just Released the Half-Yearly Sale—These Are the Chicest Items That Will Sell Out First
Amazing deals on sweaters, coats, and shoes.
By Bobby Schuessler
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Sale Items Are 50% Off at Reformation—Here's Exactly What You Should Be Buying
The best of the best.
By Chichi Offor
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Fashion People Have Officially Swapped Their Boxy Blazers for This Richer-Looking Alt
It's just so chic.
By Anna LaPlaca
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These 3 High-Caliber Jacket Trends Will Make Your Jeans Look Designer
Editor approved.
By Erin Fitzpatrick
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Chic Londoners Know This Denim Trend Goes Perfectly With Flat Boots—See How Keira Knightley Styled It
Crop to it.
By Drew Elovitz
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Buh-Bye, Puffer Coats—It Girls Like Alexa Chung Are Opting for This Rich-Looking Alternative Coat Trend Instead
Actually groundbreaking.
By Tara Gonzalez
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Exactly What to Buy Your Boyfriend or Husband to Make Him Just a Little Bit More Stylish
Fashion Director Joseph Tang shares his foolproof advice.
By Joseph Tang
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The Soon-to-Be It-Girl Sneakers That Are as Cool as Classic Sambas But Not Owned by Everyone Yet
Grab them before they're sold out.
By Nikki Chwatt
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I Asked an AI Shopping App for the Best Winter Boots—Here Are 15 Pairs It Told Me to Style With Jeans
Yes to them all.
By Josephine Hadjiloucas
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6 Highly Specific Outfit Formulas Fashion People Are Wearing for Night Outs This Winter
From leather pants to maxi skirts.
By Nikki Chwatt
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Don't Wear Skinny Jeans and Boots Without Seeing Kate Winslet's Specific Outfit Combo
Inspiration ahead.
By Drew Elovitz
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I Shop for a Living—9 Tasteful Finds That Defined My Year
I wore them nonstop.
By Jalil Johnson
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Trust Me—Buy These 23 Things
Time to get shopping.
By Nicole Akhtarzad Eshaghpour
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29 Standout Emerging Fashion Brands I Discovered in 2025
My favorites of the year.
By Audry Hiaoui
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Black Leather Gloves Are Nice, But This Unexpected Accessory Is 10 Times Cooler
Give your black gloves a day off.
By Ana Escalante
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Problem Solved: 24 Winter Bags That Are Chic and Won't Slip Off Your Coat Shoulder
Don't worry. These bags will stay in place.
By Kerane Marcellus
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I Set the Nordstrom Search Price Limit at $400 for a Winter Coat and Found These Gems for Trips to Vail and London
Staying warm in style.
By Judith Jones
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I Thrifted an $8 Sears Outfit for an Hermès Holiday Party—Here's How I Styled It
It looks positively designer.
By Erin Fitzpatrick
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It's Official: All the Cool Girls Are Ditching Ballet Flats With Bows and Wearing This Trend Instead
Kendall Jenner just modeled it in Hollywood.
By Allyson Payer
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Sorry, '90s Supermodels—Bruna Marquezine's Airport Look Just Put Your Iconic Travel Outfits to Shame
Spotted in São Paulo with Shawn Mendes.
By Eliza Huber
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I Just Got Back From the French Alps—5 Après-Ski Trends the Fashion Crowd Is Wearing
Slope style has never looked this chic.
By Michaela Bushkin
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Your 2026 Winter Wardrobe Awaits—These 18 J.Crew Arrivals Will Sell Out First
Prepare to look fabulous all season long.
By Chichi Offor
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I'm a Denim Expert—These 4 Styles Are Winning in 2025
The best cuts and washes ahead.
By Bobby Schuessler
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My Sister Thinks I Spent Hundreds on Her Present—Don't Tell Her It Only Cost $25: 50 Affordable Expensive-Looking Gift Ideas
Chic little gifts that are sure to impress.
By Josephine Hadjiloucas
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I'm a Bag Person, and This Collection From the Label Fashion People Love Gets a Yes
Sleek and cool.
By Bobby Schuessler
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It's Happening: In-the-Know Fashion People Are Shelving White Sneakers for These 6 Colors
Some are expected, some aren't.
By Nikki Chwatt
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Overnight, Dark-Wash Jeans Fell to #2 After NYC It Girls Started Wearing This Unexpected Winter Denim Color Instead
Sabrina Carpenter is one the It girls.
By Nikki Chwatt
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It's Impossible to Not Look Posh in Gwyneth Paltrow's Exact Coat-and-Heel Combination
So easy, so chic.
By Kerane Marcellus
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I Like Black Trousers Too, But New Yorkers Know That This Pant Color Trend Looks Even More Elegant
It's rich in an old money way.
By Eliza Huber
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*This* Is How to Make an Hervé Léger Bandage Dress Look 2026 (not 2008), According to Michelle Obama
Genius.
By Erin Fitzpatrick