shop with isa

Trends Trends
- - sub-nav-trends sub-nav-trends
    - View all Trends
    - Spring
    - Summer
    - Fall
    - Winter
    - Runway
Outfits Outfits
- - sub-nav-outfits sub-nav-outfits
Shopping Shopping
- - sub-nav-shopping-guides sub-nav-shopping-guides
    - View all Shopping
    - Denim
    - Dresses
    - Handbags
    - Shoes
    - Luxury
    - Basics
    - Jewelry
    - Under $100
    - Swim
    - Lingerie
    - Promo Codes
    - Livestream Shopping
Beauty Beauty
- - sub-nav-beauty sub-nav-beauty
    - View all Beauty
    - Hair
    - Skin
    - Makeup
    - Nails
    - Fragrance
Editors in Residence
Podcast Podcast
- - sub-nav-podcast sub-nav-podcast
Living Living
- - subnav-living-us subnav-living-us
    - View all Living
    - Travel
    - Home
    - Wedding
    - Parenting

shop with isa

Don't miss these

Berlin fashion trends are shown in a collage of street-style photos of three women and a picture of the Berlin skyline. On the left, a woman is wearing a fur hat with a green shearling jacket layered over a white button-down and red menswear tie, styled with brown track pants and a Gucci tote bag. In the middle, a woman is wearing an oversized denim jacket over a denim top, styled with super-baggy dark-wash jeans. On the right, a woman is turned away, wearing a black leather trench coat with a black studded handbag. Next to her is a picture of Berlin's TV tower building.

Trends French Women Are Stylish, Sure, But the 8 Forward Trends I Spotted in Berlin Take the Cake

collage of French editor and writer Eugenie Trochu wearing astrological horoscope-inspired outfit ideas

Shopping How to Dress According to Your Horoscope: The Celestial Guide

@slipintostyle wearing a faux fur hat, a French girl winter wardrobe staple.

Winter I Want a Parisian-Chic Winter Wardrobe—30 J.Crew, Madewell, and Sézane Buys I'm Eyeing

paris outfit

Shopping Prediction: French Girls Would Be So Into These 25 New Zara Finds

@olympiamarie wearing one of the best j-crew sweaters.

Shopping Hot Take: I Often Prefer to Buy This Affordable Brand's Sweaters Over Anything Designer

A model wears a Zara faux fur coat and jeans

Shopping The 30 Zara Items All My Coolest NYC Friends and I Have in Our Carts

Handbags This Iconic Y2K Brand Is Making a Major Comeback, and Its New Styles Are Next-Level

@slipintostyle wearing a cardigan with a suede pencil skirt and black pumps.

Trends Sophisticated French Girls Will Be Wearing This, This, and This in 2026

Collage of French writer and fashion editor Eugenie Trochu poses in a corduroy jacket, tan sweater layered over a striped button-down shirt, an animal print bag, jeans, and sneakers

Shopping The Perfect Knit Sweater: How to Spot One, Keep It Forever, and Wear It the French Way

French woman wearing cotton khaki trench coat with white sweater draped across her shoulders.

Shopping 2026's Chicest (and Cheapest) French-Girl Staples Are Hiding at Nordstrom—Here's What I'd Buy

Trends I Live in NYC But Just Got Back From Paris—These Are the 6 Winter Trends I've Spotted in Both Cities

Annabel wears a fur coat and the row sally bag.

Trends Since I Can't Get My Hands on the New Under-$1K The Row Bag, I'm Buying One of These Elevated Alts Instead

Fashionable winter items

Shopping I'm a Shopping Director—56 New Items the Stylish People I Know Will Say Yes To

Woman is wearing a trendy outfit during Milan fashion week. She's wearing a tan sweater with black details, a black mini skirt, tights, tall black boots, and a caramel coat over her shoulders.

Shopping From L.A. to Paris, Chic People Will Be Wearing These Easy Nordstrom Pieces in 2026

Woman in sweater, suede jacket, and corduroy pants

Shopping The Most Stylish Women I Know Are Wearing This French-Girl Brand Right Now—40 Items I Love

Home
Fashion
Shopping

Word to the Wise: This French Brand Is Criminally Underrated

By Iris Goldsztajn

published 2 January 2026

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

about us
Contact Future's experts
Terms and conditions
Privacy policy
Cookies policy
Careers
Contact us
Contact Future's experts
Accessibility Statement
Advertise with us

Add as a preferred source on Google

Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.