The Secret Nordstrom Section that Makes You Feel Like You're Shopping at a Cool Concept Store

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Isshi, Paloma Wool, Paolina Russo, Sandy Liang.
(Image credit: Isshi, Paloma Wool, Paolina Russo, Sandy Liang)

As someone who’s a long-time Nordstrom customer, one thing that I’ve always appreciated about it is the curation—so many of the brands I love, all in one place. With sheer amount of inventory, I was especially excited when I first found out about its in-house boutique, Space—dedicated corner for brand discovery.

I admire its filtered-down approach to highlighting independent designers, such as Courrèges, Eckhaus Latta, Jaquemus, Paloma Wool, Sandy Liang, Vaquera, and more. It feels like my own little treasure trove of handpicked items, almost like shopping at a concept store. Similar to Ssense, I treat it as a reliable source for finding niche, unique pieces.

With a mix of ready-to-wear, shoes, handbags, jewelry, and accessories, I even like just browsing through it when I want to feel inspired.

Below, a roundup of my current favorite selections in the section—from Connor Ives to Paolina Russo.

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Audry Hiaoui
Associate Shopping Editor

Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, office, Interview, LOVE, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master’s degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and VICE U.K. as well as on various projects including documentaries and music videos, and most recently as a writer’s assistant on an upcoming HBO/A24 series.