in Features

Junior Branded Content Editor
Humaa is the Junior Branded Content Editor at Who What Wear UK, specialising in trend-led beauty and fashion content. Previously an editor at Who What Wear US and British Vogue, she brings years of product-testing expertise. Off duty, she's working through her endless Kindle TBR.
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Spotted on the Streets of Madrid, NYC, and Paris: 2026's First It-Girl Approved Micro TrendBy Ana Escalante
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30 Fresh Zara Finds That Are Already Making My 2026 Outfits Ten Times ChicerNew arrivals you don't want to miss.
By Judith Jones
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You're Probably Already Wearing This Trend, But *This* Is How You Can Style It Better for 2026One simple, chic update.
By Michelle Scanga
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I Did the Trend Research—Here Are the Jeans Styles That Will Look Dated in 2026If you're cleaning out your denim closet anytime soon, read this.
By Sierra Mayhew
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We Need to Talk About This $50 Cashmere Sweater ASAPHere's my shopping-editor review.
By Josephine Hadjiloucas
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My For You Page, Subway Commute, and Social Feeds All Agree: These Styling Tricks Are Running Winter 2026The best part? You likely own almost everything you need.
By Sierra Mayhew
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Earmuffs! Balaclavas! Scarves! The Best Cold-Weather Accessories From Nordstrom, Revolve, and AritziaTo stay warm this winter.
By Audry Hiaoui
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The Stores? Zara, H&M, and COS. The Receipts? These 45 Easy, Elegant, and Elevated ItemsIf you know what's good for you, you'll scroll to the very end.
By Eliza Huber

