
Humaa is the Junior Branded Content Editor at Who What Wear UK, specialising in trend-led beauty and fashion content. Previously an editor at Who What Wear US and British Vogue, she brings years of product-testing expertise. Off duty, she's working through her endless Kindle TBR.
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6 Trends All the Cool Girls Will Be Wearing in 2026 Were Just Revealed at the Chanel Metiers d’Art Show in NYCLive from New York, it's Matthieu Blazy's Chanel.
By Allyson Payer
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7 New Adidas Sneakers The Fashion Set Is Snatching Up QuicklyFun colorways that are bound to sell out.
By Natalie Gray Herder
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I'm a Gen Zer Who Loves Parisian Fashion—33 Affordable Finds That Give French Cool GirlExpensive-looking cardigans and elegant winter coats ahead.
By Josephine Hadjiloucas
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I Just Got Back From Rome, and Now I Want to Add These 35 Zara Items to My WardrobeSiri, how do you say elegant in Italian?
By Caitlin Burnett
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These 6 Tights Trends Are Slowly Taking Over This WinterYour favorite minidress will look brand new if you style it with these six tights trends.
By Sierra Mayhew
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Not Pillbox Hats or Capes—the "Rich" Accessory Trend People With Taste Will Wear This WinterOh, hello, Upper East Siders.
By Jasmine Fox-Suliaman
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5 All-Black Winter Outfits That Are the Antithesis of BasicAnd so elegant.
By Iris Goldsztajn
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Soon to Be Spotted in Aspen, Zermatt, and Courchevel: The Chic H&M Collab That's Set to Dominate the Slopes in 2026Après-ski moments too.
By Nikki Chwatt
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I Always Buy Quality Basics From Nordstrom—32 Options I'm Eyeing to Wear Now and Into 2026Forever buys.
By Caitlin Burnett
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5 Sweater Styles Every 2025 Winter Wardrobe NeedsOur must-have knitwear list.
By Michelle Scanga