I love being a fashion editor, but I think my friends love it even more. Since they know I'm always up-to-date on the latest trends, I swear I've basically become their personal shopper. So with the holidays approaching, you can only imagine how busy they've been keeping me with their fashion-related requests, like "Where can I get a good pair of jeans that aren't over $200?" or "What shoes go best with midi dresses?" and so on. I've been sending through a lot of links to H&M items as this season's collection is everything my friends are looking for: chic and affordable. Want to see the cute dresses, cozy coats, and festive sweaters I've sent over? Keep scrolling.
Trying to look ultra-luxe on a budget? Let me introduce you to this coat.
This was a favorite among my friends. I'm thinking chunky boots and a nice pair of straight-leg jeans will round it out perfectly.
I had to triple check the price when I first looked at this.
The white stitching on these just gives them that cool-girl touch.
The chunky-knit sweater of my dreams.
This is one of those tops that could be worn super casually or dressed up with a skirt and heels.
I mean, this collar. I need it in my life, stat.
With some knee-high boots and some dangly earrings—perfection.
Long coats are everything this year.
The ruffles on this are beyond cute.
It really doesn't get more festive than this.
And if you want a more neutral tone, there's always this white number.
Perfect for curling up with a cup of hot cocoa while still looking cute.
A holiday wardrobe is not complete without at least one thing with sparkles.
White after Labor Day used to be a no for me, but these past few winters, I've been totally here for it.
-
My Fashion Friends Will Like These New 2026 Items From H&M, PeriodExpensive-looking knits, tailoring, and outerwear.
-
I’m a Senior Shopping Editor—30 Jeans, Sweaters, and Coats I’m Eyeing for an Incredibly Stylish Winter 2026Bring on the compliments.
-
It's Official: These Are the 13 Most Popular COS Buys of 2026 So FarGet them before they sell out.
-
My Friends Say My Style Doesn't Feel American—This Is How I Dress European in 2026All but one pick is under $200.
-
The Stores? Zara, H&M, and COS. The Receipts? These 45 Easy, Elegant, and Elevated ItemsIf you know what's good for you, you'll scroll to the very end.
-
The Only 35 Nordstrom Items You Need to See If You Want Good Style in 2026From calf-hair accessories to new denim trends.
-
Psst, You Heard It Here First—These Chic H&M, Zara, and COS Finds Are So 2026The best new arrivals to start the year off right.
-
I Ran the Numbers: These Are the Best-Selling Items of 2025According to Who What Wear readers.
