H&M Just Dropped the #1 Collab of Summer, and It's Already Selling Out
I don't know about you, but H&M's new-arrivals page is currently one of my most-used bookmarks. The retailer never fails to offer affordable versions of both trends and basics alike. But H&M's newest launch is particularly noteworthy: The brand has teamed up with model Liya Kebede's label, Lemlem, and the collection is rife with cheerful, colorful summer items.
If you're familiar with Lemlem, you know the brand is famous for its stripes, so the collab has plenty of different variations. Everything is lightweight, easy to wear, and ideal for the warm months ahead. Scroll down to shop the H&M x Lemlem collab before it inevitably sells out.
Next, Everlane's and Madewell's 38 new arrivals are seriously good.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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