in Features

Junior Branded Content Editor
Humaa is the Junior Branded Content Editor at Who What Wear UK, specialising in trend-led beauty and fashion content. Previously an editor at Who What Wear US and British Vogue, she brings years of product-testing expertise. Off duty, she's working through her endless Kindle TBR.
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I’m a Senior Shopping Editor—30 Jeans, Sweaters, and Coats I’m Eyeing for an Incredibly Stylish Winter 2026Bring on the compliments.
By Jennifer Camp Forbes
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Have You Seen Anthropologie’s Shoe Section—These On Trend Styles Will Get You ComplimentsShop everything from sneakers to flats.
By Chinazor "Chichi" Offor
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My Homebody Era Starts Now—These Are the 10 Cozy Brands in My CartYour excuse for a Friday night in.
By Sierra Mayhew
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Home-Specific Gifts to Buy That Friend Who Dresses as Well as They DecorateFrom customizable matchboxes to marble salt cellars.
By Nikki Chwatt
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I'm Hosting Two Holiday Dinners This Year and Just Discovered Petite Plume's Linens—Hello, Elevated TableSuch chic silhouettes.
By Bobby Schuessler
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I Tried the Viral Cloud Couch That's All Over TikTok—Here's My Honest ReviewSundays Furniture's Movie Night Sofa.
By Audry Hiaoui
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I'm Redecorating My Dining Room—31 Timeless and Elevated Pieces Currently on My Mood BoardChic finds from Target, Zara, H&M, Anthropologie, Porto, Pottery Barn, and more.
By Jennifer Camp Forbes
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I've Made Fall My Entire Personality—Here's My Curation of Chic Candles, Handwashes, and Home GoodsSeventeen elevated autumn essentials.
By Kaitlyn McLintock
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My Current Fixation Is Getting My Best Night's Sleep—Everything I'm Loving, From Sound Machines to SupplementsSweet dreams.
By Audry Hiaoui
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6 Trends Defining Home Décor in 2025Introducing Who What Wear's 2025 Décor Report, where five industry experts dive into the aesthetics, ideas, and pieces defining design this year.
By Nikki Chwatt