Apparently, This Is Like the Zara of France
The problem with shopping the Zara, H&M, and Forever 21's of the world is that things can be very easily identifiable. That being said, if you want to minimize the risk of wearing the same thing as your friends, it pays to look beyond the usual suspects. We are always looking for new affordable destinations to add to our browsing list—from Scandi-born Gina Tricot to New Zealand accessory brand Mars Jewelery—and we have just made a new discovery: Modetrotter. This brand is considered to be the Zara of France, and this week, it launched its English site.
The current collection consists of relaxed, elegant shirting, throw-on dresses, and Instagram-worthy jumpsuits. However, its summer pieces are a lot more colorful than you'd expect from French designs—proving that the "navy, black, and red" stereotype is a myth. You'll find zesty oranges, seafoam greens, and rich purples. The designs are not quite as trendy as our U.S. Zara and are a bit more expensive, but nevertheless, it's fascinating to see how the French do "fast fashion". Keep scrolling for our edit of the best pieces from Modetrotter.
Next up, see the French fashion trends under $100.
Opening Image: Style du Monde

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
-
Coniglio Palm Beach Just Launched At Shopbop— Consider These Vacation-Ready Pieces For Your Next GetawayYour wardrobe for your next tropical stay is here.
-
Yes, Cyber Month Is Over, But Nordstrom Just Dropped Some Sneaky New Markdowns—These 16 Are BestShop these surprise deep discounts ahead of the holidays.
-
These 7 Winter Coat Trends I Found at Zara Look Like They Belong in a Fashion Person's ClosetElegant scarf coats, cool faux fur jackets, and more.
-
Winter's Just Around the Corner—13 Standout Zara Finds I Predict Will Sell Out Before the End of the MonthAffordable funnel-neck jackets, argyle knits, and rich-looking flats inside.
-
31 Elegant Zara Winter Finds That Suit Both My Budget and My TasteGood for your closet and your wallet.
-
10 Winter 2026 Wardrobe Staples to Gift to Yourself This DecemberYou deserve it.
-
I Just Got Back From Rome, and Now I Want to Add These 35 Zara Items to My WardrobeSiri, how do you say elegant in Italian?
-
5 Sweater Styles Every 2025 Winter Wardrobe NeedsOur must-have knitwear list.
-
I Went Through Every Page of Zara's New Arrivals—These 15 Items Stood OutFrom coats to skirts.
-
If Chic Jeans-and-Boots Outfits Are the Goal, Don't Miss These Standout Picks From Zara, Madewell, and NordstromBring on a stylish fall-and-winter closet.