Stone Cold Fox Has Just Overhauled Its Brand, and Now Everything Is Under $400

Stone Cold Fox, a favourite fashion brand of L.A. girls (and those of us who are L.A. girls at heart, even if not geographically), just announced via Instagram that it is making some big changes. In it's post, the brand shared that it will now be selling its products exclusively on the site. For a brand that has been sold by retailers like Revolve, ASOS, and Urban Outfitters for the past eight years it goes without saying that this is a big step.

And we’re going to say: It’s a step in the right direction. While this change may at first seem a little arbitrary for those who care more about the brand’s clothes than who they buy the garments from, it has a direct impact on customers' shopping experiences for the better.

Not only does this change mean that Stone Cold Fox will now be able to internally manage customer service, returns, and the likes of all those logistical aspects, it also means that the prices of the clothes will drop even though the quality will remain the same. And when we say prices will drop, we’re talking about a significant decrease: 50 percent, to be exact.

Not only is this change good for our wallets, but it’s also more environmentally sustainable. In addition to all the garments being produced in Los Angeles, the brand will not mass produce its clothes. Put simply, less mass production = less pollution.

Oh, and by the way, everything will now be under $400. Considering there is a jumpsuit by the brand currently listed on Revolve for $569, it’s pretty obvious that this is a major change. It it just us, or do you feel a major shopping spree coming in your near future?

Pro tip: There's a major sale on the Stone Cold Fox website is on sale right now to make room for changes. Shop it while you can!