Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Calling All Future Brides! The 6 Key Engagement Ring Trends of 2026, According to Jewellery Experts
Say "I do" to these.
By Ava Gilchrist
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Olivia Dean Just Flew 18 Hours in the Jeans and Leather Jacket Combo I’d Wear For a Night Out in London
The art of loving a good outfit...
By Ava Gilchrist
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Prepare Your Wedge Trainers and Skinny Jeans—These Divisive 2010s Fashion Trends Have Officially Made a Comeback
Sign of the times.
By Ava Gilchrist
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I Just Tried Levi's Best-Selling Jeans—These 6 Pairs Seriously Impressed Me
So much more than just 501s.
By Harriet Davey
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We’re Fashion Editors With Very High Standards—8 Wool Jumpers We’ll Always Recommend
True favourites.
By Ava Gilchrist
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Forget Designer Bags—Every Stylish Person I Know Owns This One Timeless, Luxurious Accessory
Watch this space.
By Ava Gilchrist
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My Friends Know I Love a Good Blouse—These 5 Styles Are the Chicest, IMO
Freshen up your "jeans and a nice top".
By Ava Gilchrist
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I'm Sorry, But I Think These 5 Trends Might Look "Dated" in 2026
New year, same me, just more chic.
By Ava Gilchrist
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I've Done the Research—These 7 Trending Coat Colours Are So Much Better Than Black
Tasteful and trending.
By Ava Gilchrist
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We Spent Months Trying on White T-Shirts—These Are the Absolute Crème de la Crème
Top of the tops.
By Ava Gilchrist
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Forget Basic Thermals—Stay Warm and Stylish This Winter With These Impeccably Chic Turtlenecks
Ultimate insulation.
By Ava Gilchrist
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Kendall and Hailey Just Confirmed It: Statement Earrings Are Being Replaced by This Classic Party-Jewellery Trend
Spotted in Beverly Hills.
By Ava Gilchrist
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Bootcut Leggings Can Look Strange With the Wrong Shoes, But These 5 Styles Look Chic
Never doubt yourself again.
By Ava Gilchrist
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Chic, Classy and Practical—These Designer Tote Bags Overshadow Every Other Style
They're always welcome on my wish list.
By Ava Gilchrist
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So, You’re Wondering What to Wear to a Cocktail Bar—7 Looks That Are Guaranteed to Spark Compliments
Ensuring your only concern is the drinks you'll order.
By Ava Gilchrist