Fischersund

Founded in Reykjavík in 2017, Fischersund is a family-run perfumery and art collective led by Jónsi (of the band Sigur Rós) and his siblings. The brand is an immersive expression of the clean, unique nature of Iceland, utilizing wild-harvested herbs and high-quality oils to create hand-poured artisan fragrances. At their flagship shop, located in a historic space in downtown Reykjavík, the brand blends scent, sound, and visual arts to evoke nostalgia and poetry. Every Fischersund perfume is a transportive, harmonious composition, sustainably packaged in Iceland and designed to uplift the senses through a guided journey into the wild.