The Under-£50 Amazon Coat Everyone Keeps Asking Me About

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Amazon might not be the first place you go to for fashion. Books, beauty and moving boxes, sure, but chic pieces for your wardrobe? Perhaps not. Well, prepare to have your mind totally changed thanks to the latest offering from Amazon in the form of its own in-house label, Find. If you're skeptical, then know this: I've been wearing the label's double-breasted checked coat since November, and I can tell you that it's received many compliments from my friends and people in the fashion industry.

So what makes this coat particularly special? I'm 5'3'', and it reaches my ankles, which is great if you're also a little shorter and can only find long coats that drag on the ground. Other benefits include its side slits, which gives it a more flattering fit (i.e., it doesn't hug the bum too much), it's double-breasted so it looks smarter, and it's incredibly soft. Oh, and did I mention that it's only £50? To shop the coat, keep scrolling, and then shop other key pieces that are perfect for your spring/summer 2018 wardrobe.

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Elinor Block
Elinor Block
Ex. Deputy Editor

Elinor Block was one of the earliest team members of Who What Wear UK, starting her tenure working across both Who What Wear and Byrdie, which were owned by the original parent company, Clique, at the time. Her specialism in fashion and beauty established her multifaceted role as Assistant Editor, which she developed over six years from 2016 to 2022 to become Deputy Editor. She is now the Head of Editorial at fashion tech company Drest.

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