
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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10 Winter 2026 Wardrobe Staples to Gift to Yourself This December
You deserve it.
By Allyson Payer
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It's Official: This Is the Best 2026 Color Trend to Wear With Navy
It's as cool and vibrant as navy is boring.
By Allyson Payer
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6 Trends All the Cool Girls Will Be Wearing in 2026 Were Just Revealed at the Chanel Métiers d'Art Show in NYC
Live from New York, it's Matthieu Blazy's Chanel.
By Allyson Payer
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If You're Going to Wear a Sweater and Sneakers With Leggings This Winter, Choose Them in This Pretty Color Trend
J.Lo knows a good legging hue when she sees one.
By Allyson Payer
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30 Gift Ideas for the Most Well-Dressed Traveler You Know
They're thoughtful, useful, and so very chic.
By Allyson Payer
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2025 Will Be Remembered for These 10 Iconic It Shoes
Heels, sneakers, sandals, and more.
By Allyson Payer
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Hold the Hoodies and Puffers—L.A. It Girls Are Wearing *This* Anti-Trend Item With Leggings
If anyone knows a good legging outfit, it's Kaia Gerber.
By Allyson Payer
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If You Buy Just One Thing From the Reformation Sale, It Should Be This Cult Item—Trust Me
It-girl approved.
By Allyson Payer
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Spotted in Italy: The 2026 Way to Wear a Coat
Zoë Kravitz gets the credit.
By Allyson Payer
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Looking Elegant and Cool in Flared Pants RN Means Wearing Them With This Shoe Trend
Alexa Chung just schooled us all.
By Allyson Payer
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I'm a Fashion Editor—These Are the Beauty Gifts I Want to Give (and Receive) This Year
As stylish as they are effective.
By Allyson Payer
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Get Ready—This Is the Pretty Sweater Trend Everyone Will Wear With Jeans and Fur Coats Starting Now
Elsa Hosk knows best.
By Allyson Payer
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If You're Going to Wear a Dress With Ankle Boots, This Is the Trend That Looks the Least Dated
PSA via Suki Waterhouse.
By Allyson Payer
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Calling It: This Trendy Color Will Be the Red of 2026
I have the celebrity and runway proof.
By Allyson Payer
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It's Official: These Are *the* It-Girl Uggs of Winter 2025
Selena Gomez just solidified it.
By Allyson Payer