30 Under-$50 Amazon Prime Big Deal Days Items Helping Me Step Into My "Rich" Era
We've written a ton about quiet luxury and "bougie auntie" aesthetics over the last few months. Whether it's breaking down Sofia Richie Grainge's beauty routine or recommending the best timeless wardrobe pieces to invest in, the Who What Wear editors are no strangers to the refined, elevated ways of dressing that go hand in hand with the trend cycle nowadays. While you may think being rich is about monetary value, frankly, it's a state of mind—some of the best things you can buy for your closet and beauty routine to make you feel luxe are coming in well under $100.
From today, October 10, to October 11, some of our editors' favorite foolproof luxe finds are on heavy discount thanks to Amazon Prime Big Deal Days. From ultra-cozy cardigans to TikTok-viral lip glosses, these 30 finds are sure to make you feel extra expensive (without, well, actually being expensive). Don't believe me? Scroll and see for yourself.

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
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