30 The Row Coded New Arrivals From Zara, COS, and H&M That Will Fly Out of Stock
Prepare to have a few very full carts.
If you're a person who's into fashion in 2026 and you clicked into this story, there's a good chance you're into the The Row look. The minimalist, cool aesthetic The Row popularized is here to stay, and countless fashion people and celebrities (Kendall Jenner, Jennifer Lawrence, and Zoë Kravitz are among them) who wear the brand constantly provide all the proof that's needed to back that up. But we're all well aware that The Row's price point isn't for the faint of heart. The good news is that you can still incorporate the signature look of the brand into your wardrobe without spending thousands if you know where to shop and what to get.
Specifically, COS's, Zara's, and H&M's inventories are chock-full of pieces that capture that highly coveted, effortless aesthetic to a T. Now that we've entered a new year, the new arrivals have started rolling in. I combed through these three brands' fresh selections and chose the top pieces to help you achieve a The Row look at a much more digestible price point. Keep scrolling to shop them all before they inevitably sell out.
Zara
COS
H&M

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.