Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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RIP to These Viral 2025 Trends—Here’s Everything We’re Wearing in 2026 Instead
Gone, but never forgotten.
By Ava Gilchrist
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Buh-Bye, Office Siren—The 6 Fashion Trends That’ll Elevate Your 2026 Work Wardrobe
Dress for the job you want.
By Ava Gilchrist
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Fashion Editors Know How to Find a Stylish Work Bag—These Are the Ones My Colleagues Use Every Day
Mary Poppins would approve.
By Bébhinn Campbell
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If You Want to Dress Like an Olsen Twin, This is The Fringed Fashion Trend to Know About
It's so The Row.
By Ava Gilchrist
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My Step Count Has Never Been Higher, All Thanks to This Celebrity-Approved Activewear Brand
I've worn it for a month straight.
By Ava Gilchrist
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Chic Dressers Are Wearing This Wealth-Whispering Flat Shoe to Elevate Their Jeans, Trousers and Dresses This Winter
A masterclass in looking expensive.
By Emily Dawes
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If You Want to Look "Rich" Whilst Wearing Leggings, This Is How to Style Them
They’re notoriously hard to get right.
By Ava Gilchrist
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No Doubt, These Iconic Gucci Bags Will Always Be the Height of Chic
Carried by royals, aristocrats and A-listers.
By Emily Dawes
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Don't Settle for Dated "How to Dress in Your 40s" Advice—Try These 7 Ageless Style Tips Instead
Get ready to take notes.
By Remy Farrell
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I Just Tried the Jeans Kendall, Hailey and Bella All Swear By—These Were My Honest Thoughts
Are they worth the hype?
By Ava Gilchrist
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I’m Bored With My Winter Coat—5 Trends That Are Suddenly Everywhere in 2026
Time for a refresh.
By Ava Gilchrist
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If You’re Going to Wear a Watch in 2026, Make Sure It’s Either This, This or This
Watch this space.
By Ava Gilchrist
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Sorry, Black and Brown Leggings—Style Insiders Will Be Working Out in This Trending Colour Combo in 2026
New year, new workout outfits.
By Ava Gilchrist
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You Asked, We Answered: The 6 Chicest 2026 Jeans Trends to Know
Put the barrel-legs on pause...
By Ava Gilchrist
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I'm 5'2" and Hate Trying on Jeans, But These 7 Pairs Changed Everything
A shortcut to style.
By Chiara Perera