Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Not Your Grandpa's Knitwear—the Chicest Dressers Have Suddenly Brought Back Sweater Vests for Winter 2025
A layering hero.
By Ava Gilchrist
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6 Shoe Styles That Make Bootcut Jeans Feel Chic and Modern, Instead of Stuck in 2005
A true step forward.
By Ava Gilchrist
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Not Jeans, Not Ballet Flats—This Is the Chic Wardrobe Basic That Literally Every French Woman Owns
Ooh la la.
By Ava Gilchrist
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Suddenly, Every Chic Dresser Is Swapping Their Trusted Winter Trends for These Surprising Comeback Styles
Back and better than ever.
By Ava Gilchrist
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The One Beauty Product All Busy Women Need in Their Handbag
For hair-related emergencies.
By Ava Gilchrist
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It's Not Boot Season Yet—These Trending Flats from The Row Are Everywhere I Look
Inescapable elegance.
By Ava Gilchrist
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I Love Leggings, But These 11 Elegant Alternatives are Tempting Me to Ditch Them This Winter
Relaxed and refined.
By Maxine Eggenberger
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Sorry, Black Tights—Stylish Dressers Everywhere are Opting for These Chic Coloured Alternatives
Elegant replacements.
By Ava Gilchrist
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It’s True: Every Fashion Person Is Swapping Their Black and Red Cardigans for These Superior (And Trendier) Colours
Not black, not white, but just as chic.
By Ava Gilchrist
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It’s Been 14 Years Since The World’s Most Divisive Shoe Style Was Released—Now, They’re Back for Good
And still as controversial as ever.
By Ava Gilchrist
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Rhinestones! Velour! Low-Rise Jeans! Fashion Is Obsessed With Y2K, and These 17 Trends Have Stood the Test of Time
Time to get noughty.
By Elinor Block
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We've Swatched, Tested and Blended Hundreds of Blushers—These 12 Are in a Super-League of Their Own
Our cheekbones don't lie.
By Ava Gilchrist
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It’s Boot Season—If You’re Going To Wear Them This Winter, Try These 6 Trending Styles
Put your best foot forward.
By Ava Gilchrist
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Not Panthère, Not Tank: This 100-Year-Old Cartier Icon Just Became the Hottest Thing to Wear on Your Wrist
Très chic.
By Ava Gilchrist
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I’ve Been Searching for the Next Big Flat-Shoe Trend—I’m Convinced This Effortless Style Is It
Millennials, brace yourselves.
By Ava Gilchrist