
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting antique homewares, and she’s always down for a park picnic in Brooklyn.
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Merit’s New Cream Eye Shadow Is Giving Unbothered ‘90s Supermodel—I Could Not Be More Obsessed
Allow me to explain.
By Jamie Schneider
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Pamela Anderson on Short-Hair Transformations, Sunspots and Colour-Correcting Without Makeup
"I really don't know what my next incarnation is."
By Jamie Schneider
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I Just Know These Exclusive Beauty Sets Will Sell Out By November 15—23 I Recommend Grabbing ASAP
Oh, these are good.
By Jamie Schneider
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I'm Constantly Toying With the Idea of Curly Bangs… 16 Styles I've Texted to My Hairstylist
You could say I'm a little obsessed.
By Jamie Schneider
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We Swam, Sunbathed, and Sweated Through 16 "Waterproof" Eyeliners—These Came Out on Top
They never smudged, faded, or transferred.
By Kaitlyn McLintock
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Makeup Artists Swear These Are the Best Bronzers for Fair Skin, so We Put Them to the Test
Orange haze, begone.
By Katie Berohn
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Pamela Anderson on Short-Hair Transformations, Sunspots, and Color-Correcting Without Makeup
"I really don't know what my next incarnation is."
By Jamie Schneider
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Jasmine Tookes Opened the Victoria's Secret Fashion Show With a Bump-Baring One-Piece and This Glowy Body Oil
My jaw is still on the floor, ICYWW.
By Jamie Schneider
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The Victoria’s Secret Fashion Show Brought Back the Bombshell Blowouts—With a Sleek 2025 Upgrade
Take a peek.
By Jamie Schneider
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Model Paloma Elsesser on the Complex Perfume That Turns Heads and the Exfoliator That Makes Her Skin Feel Brand-New
Plus, her favorite splurge-worthy beauty treatments.
By Jamie Schneider
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Moody, Syrupy and Expensive-Looking—Rum-Raisin Nails Are About to Be Everywhere This Autumn
And manicurists co-sign the trend.
By Jamie Schneider
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My Wedding Is in 4 Weeks—30 Beauty Products I've Been Hoarding for Glass-Like Skin and Liquid Hair
The good, the great, and the downright miraculous.
By Jamie Schneider
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I'm a Laser Dermatologist—Here's What Most People Don't Tell You About LED Light Therapy for Skin
Plus the underrated tool that works wonders.
By Jamie Schneider
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What Do Sofia Richie Grainge, Billie Eilish, and Kim Kardashian Have in Common? This Viral (and On-Sale) Lip Stain
I'm honestly shocked it's still available.
By Jamie Schneider
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"Mouthwatering," "Incredible," "Heavenly": 13 Perfumes That Earn Compliments From Everyone We Know
Prepare to stop people in their tracks.
By Jamie Schneider