
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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Trust Me, You Won't Regret This French Advent Calendar Worth $1792 That Doubles as Jewelry Storage
Take it from a picky beauty editor.
By Jamie Schneider
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If You're Going to Buy Luxury Skincare in 2025, I'd Suggest Splurging on This, This, and This
The ultimate worth-it buys.
By Jamie Schneider
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I Thought I Knew What "Lit From Within" Skin Looked Like—Then I Tried This New Silky Foundation
Liquid gold.
By Jamie Schneider
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Heads Up: Stylish People Are Already Wearing This Rich-Looking Winter Nail Trend
It's not burgundy or black.
By Jamie Schneider
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If Silky, Smooth, Shiny Hair Is on Your 2025 Bingo Card, You Need to Start Using This Product
Hairstylists agree!
By Kaitlyn McLintock
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Out of 67 "Best-Ever" Perfumes, Our Editors Tested and Chose the Top 16
No easy feat.
By Katie Berohn
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I Save $1493 on My Favorite Designer Fragrances With This French Girl Approved Hack
Gatekeeping's over.
By Jamie Schneider
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Drop Everything—the Celeb- and Editor-Obsessed Lyma Laser Is Currently $670+ Off
I gasped.
By Jamie Schneider
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Heads-Up: Every Stylish New Yorker Is Already Wearing This Rich-Looking Manicure Trend
Not burgundy, not black.
By Jamie Schneider
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Dull Skin? This French Face Mask Works Better Than an Oxygen Facial—My Photos Are Proof
"OMG, your skin."
By Jamie Schneider
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It’s Time for a New Mani—"Chiffon" Nails Is Officially the Chicest Take on Classic Neutrals
Prepare to see it everywhere.
By Jamie Schneider
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My Milky-Pink Nail Polish Is So Perfect, People Assume It's a Custom Combo—Here's the Reveal
Hint: It was seen at Sandy Liang and the Victoria's Secret Fashion Show.
By Jamie Schneider
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I'm Constantly Toying With the Idea of Curly Bangs—16 Styles I've Texted to My Hairstylist
You could say I'm a little obsessed.
By Jamie Schneider
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Wait, This Sneaky Bluemercury Sale Is Incredible… Everything I’m Eyeing From La Mer to Tom Ford to Hourglass
Too good to pass up.
By Jamie Schneider
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Smooth Skin During Winter Is the Biggest Flex—13 Bodycare Staples to Use Now for a Strong ROI
Worth the investment.
By Jamie Schneider