
Natalie Gray Herder
Natalie Gray Herder is a Commerce Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.
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No One Turns Out a Holiday Party Look Better Than NET-A-PORTER—See For Yourself
Straight off the runway finds.
By Natalie Gray Herder
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Free People's Latest Collection Is Exactly What I Want to Wear This Winter
Sponsor Content Created With Free People
Boots included.
By Natalie Gray Herder
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From My Brooklyn Closet to Yours: 3 New Yorker Approved Winter Outfits to Shop Now
Sponsor Content Created With Nordstrom
Surviving the cold in style.
By Natalie Gray Herder
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30 Fashion and Beauty Arrivals Inspiring My Holiday Outfit Moodboard
For the office holiday party, NYE, and every event in between.
By Natalie Gray Herder
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Trust Me—Your Fashion Friends Want to Unwrap These 16 Gifts
Sponsor Content Created With SSENSE
I know because I'm one of them.
By Natalie Gray Herder
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My NYC Winter Wardrobe Needs an Overhaul—67 Cute and Cozy Arrivals I'm Considering
Fleece! Faux Fur! Shearling!
By Natalie Gray Herder
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7 New Adidas Sneakers The Fashion Set Is Snatching Up Quickly
Fun colorways that are bound to sell out.
By Natalie Gray Herder
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Ask Any Fashion Editor What They Want, and There's a 99% Chance It's From NET-A-PORTER's Gift Edit
Sponsor Content Created With NET-A-PORTER
Picky fashion person approved.
By Natalie Gray Herder
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3 Activewear Looks Keeping a New Yorker Warm During Her Winter Workouts
Sponsor Content Created With FP Movement
Embrace the art of layering.
By Natalie Gray Herder
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Gift Shopping Has Never Been Easier—Shop Our Curated Guide From Bloomingdale's
Sponsor Content Created With Bloomingdale's
Gifts for the whole family.
By Natalie Gray Herder
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Nordstrom Does It Again—30 Under-$350 Holiday Gifts I'm Ready to Wrap
Cool items for everyone you love (dogs included).
By Natalie Gray Herder
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Achieving My 2026 Wellness Goals Starts With This Black Friday Sale
Sponsor Content Created With Ritual
Shop these editor-favorite supplements.
By Natalie Gray Herder
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Do You Have a Picky Fashion Friend? Here Are 68 Gift Ideas I Think They'd Love
Take it from a fellow picky fashion friend.
By Natalie Gray Herder
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If Your Friend Loved Staud's Tomato Bag, Chances Are They'll Also Love These 20 Holiday Gifts
A gift guide for the foodie in your life.
By Natalie Gray Herder
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I've Been Wearing Gap Knits Since I Could Walk—These Stylish Arrivals Are Why I Stay Loyal
Sponsor Content Created With Gap
They make excellent gifts too.
By Natalie Gray Herder