As winter approaches, I’m all about finding stylish, budget-friendly pieces that keep me looking chic without spending half of my paycheck on an item or two. Luckily, retailers like H&M, Zara, and Mango are offering a wealth of options that marry both affordability and fashion-forward design. Whether I’m hunting for a timeless wool coat, a cozy cashmere sweater, or a pair of sleek boots, these stores deliver the kind of winter essentials that elevate my wardrobe while keeping my bank account intact.
As a fashion editor, I'll let you in on the little secret that keeps my outfits looking triple the price: It’s all about knowing where to shop and finding pieces that feel luxurious without the price tag to match. Below, shop some of my favorite under-$100 winter pieces that everyone will be admiring from afar.
H&M
High-Collar Coat
Haven't you heard? Funnel-neck coats are all the rage this season.
Heaven Mayhem
Baby Knot Gold
If you love the vintage earring look without the size, this mini version of Heaven Mayhem's knot earrings are right up your alley.
Mango
Straight-Fit Jeans With Studs
These chic embellishments have my heart.
H&M
V-Neck Sweater
Layer with a white T-shirt for maximum Prada vibes.
Calzedonia
Micronet Tights
Mango
Leather-Effect Skinny Pants
In lieu of black leather pants, this deep, rich mocha hue makes them feel a bit more elevated.
H&M
Fine-Knit Cashmere-Blend Poncho
Channel the elegant Upper East Side ladies who lunch with this timeless cashmere wrap.
Aritzia
Denim Forum The 80s Comfy Denim Shirt
H&M
Fluffy Jacket
This jacket looks triple the price (and nearly identical to the designer version on my Pinterest board at a fraction of the cost).
Aritzia
Babaton Leather Gloves
Zara
Asymmetric Top
Such an easy and chic basic top to layer with.
Mango
Parka With Contrasting Collar and Pockets
Barn jackets are our collective obsession for fall and winter.
Mango
Leather Ballet Flats
I gasped when I saw how well-priced these ballet flats are.
H&M
Loose-Fit Cardigan
So easy and chic.
Zara
Fleece Hat
Hear me out: Pillbox-style hats and caps are going to come back in a big way this winter.
H&M
Super Barrel Regular Jeans
Barrel-leg jeans have been having a moment all of 2024, and I suspect this trend won't be on the chopping block from January 1.
Naadam
Signature Ribbed Cashmere Scarf
Our entire team swears by this cozy, luxe scarf.
H&M
Jacquard-Knit Cardigan
This Fair Isle sweater just screams winter wonderland to me.
Mango
Knitted Buttoned Jacket
Okay, Mango. I see you!
Mango
Leather Loafers
Mango's footwear section is unbeatable this season.
H&M
Oversized Turtleneck Sweater
J'adore.
Zara
Soft Feel Ribbed Pants
Heaven Mayhem
Twist Brooch Gold
A sweet little detail to elevate any outfit.
Mango
Knitted Coat With Detachable Scarf
Don't walk—run. This chic coat is on sale for Black Friday.
Mango
Bet High-Rise Balloon Jeans
Simply perfect.
Zara
Basic Soft Knit Sweater
Just the right amount of slouch.
Zara
Contrasting Jumpsuit Dress
Prepare to be the most well-dressed employee at your company's holiday party with this two-toned mini.
Zara
Basic Knit Wrap Jacket
A simple knit jacket is always a good idea.
H&M
Felted Jacket With Scarf
Can you tell I have a thing for scarf jackets at this point?
Artizia
Babaton Leather Gloves
So function for chilly winter days.
Zara
Straight Leg Long Length Z1975 Jeans With a High Waist
I have a soft spot in my heart for ultra-dark-wash denim.
Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.