I Polled My Mom, Sister, and Friends—Peep Their Zara Shopping Carts
There are very few people I know who can resist the allure of Zara; I'm definitely not one of them. I find that whenever the retailer gets brought up in conversation, whether it's with my mom or a group of friends, it's met with an instant, "Ugh, I love Zara." Because of its universal appeal, I often wonder how my current purchases compare to what I'll be buying from the retail 10 years from now. Obviously Zara offers cool pieces at affordable prices, but I was curious what other age groups look for when they walk into the store. To dig a little deeper, I polled my friends, sister, mother, and family friends from all different age brackets to find out what they're buying from Zara right now. I left their names out to spare their shopping secrets but noted their quotes and shopping picks below. Keep reading to see and shop the 20 pieces women of all ages are buying from Zara.
20s
"I love Zara for cool trend pieces that I don't want to spend a ton of money on. They also make fun going-out tops and good basics like tees and tanks, so I usually stock up on those from the TRF section."
30s
"Nobody can resist a good Zara find, but I hate having the same pieces as everyone else. For this reason, I usually stick to solid basics from Zara—like a great coat or bodysuit that's just nondescript enough that everyone won't immediately know it's Zara. The only exception I'll make is for its dresses. They're just too good."
40s
"I absolutely love shopping at Zara. You can make an exciting new purchase with zero guilt. I've always had great luck in the shoe department and adore its blazers and coats. The brand's costume jewelry is also an underrated category."
50s
"I always find the prettiest blouses at Zara, from beautiful prints to elegant details like bows and buttoned cuffs. I also like its trouser selection and unique sweaters—they're gorgeous."
60s
"I don't do a ton of shopping these days, but when I do it's usually to replace an item I'm fond of but has gotten too worn in. I like Zara's selection of blazer jackets because it has a wide variety. I also always find good basic accessories like scarves and gloves at reasonable prices."
Next up: If street style were a thing right now, these 7 trends would rule it.
This story was published at an earlier date and has since been updated.

-
The Fashion-Person Guide to Aspen: The Coolest Places to Be and Be SeenFrom luxury shopping to beloved celebrity hot spots, discover every buzzy spot to know.
-
I Got My Love for Cozy Sweaters From My 63-Year-Old Mom—Here Are 24 We're Both Eyeing RNSpecifically from J.Crew, Reformation, and Banana Republic.
-
I Just Got Back From Rome, and Now I Want to Add These 35 Zara Items to My WardrobeSiri, how do you say elegant in Italian?
-
5 Sweater Styles Every 2025 Winter Wardrobe NeedsOur must-have knitwear list.
-
I Went Through Every Page of Zara's New Arrivals—These 15 Items Stood OutFrom coats to skirts.
-
If Chic Jeans-and-Boots Outfits Are the Goal, Don't Miss These Standout Picks From Zara, Madewell, and NordstromBring on a stylish fall-and-winter closet.
-
Nordstrom Just Dropped the 5 Winter Trends All the Coolest Girls Will Be Wearing Next MonthShop the edit inside.
-
Paige DeSorbo Just Gave Us an Exclusive Holiday Gift Guide—It's Giving Grown-Up Eloise at the PlazaWe'll take one of everything.
-
It's Here: Our Fancy Winter Dress EditConsider your holiday plans covered.
-
25 Zara Pieces That Look Like They Belong in a Ski Chalet in VerbierMountain chic.