The New Spring Color Trend Following in Red's Bold Footsteps
Despite the quiet luxury movement of 2023, the major color trends of our time are quite bold. Think kelly green, Barbie pink, and, most recently, red. While pops of these colors are the easiest way to incorporate them into an outfit, the fashion crowd never shies away from wearing the latest bold color trend from head to toe. If you're starting to feel like red has peaked and are ready to move on to the next, let's discuss the bold color that was all over the spring/summer 2024 runways—cobalt blue.
From a ruffled band-style jacket at Burberry to flirty minidresses at Balmain to gradient polo shirts at Loewe, this deep shade of blue has grabbed the fashion world's attention. Time will tell if it translates as strongly to the mainstream as red did in the fall, but all signs are currently pointing to cobalt upending crimson for the time being. If you're ready for it, scroll on for lots of cobalt-blue runway inspiration, IRL inspiration, and shopping inspiration.
On the Runway
Daniel Lee leaned so hard into cobalt blue with this look that the model's lips were painted in the same color as this brilliant band jacket.
This flowing gown at ACNE Studios was paired with tights and shoes in the same hue, naturally.
The best way to wear the cobalt trend in the summer? In crochet form, of course.
Cobalt blue got the "mob wife" treatment at The Attico.
Fittingly, cobalt blue looks beautiful with red.
One of the most chill runway appearances of cobalt blue was the gradient polo at Loewe.
This satin shorts suit was a standout on the Staud runway.
Ulla Johnson gave us the Scandi-girl way to wear cobalt.
At MM6 Maison Margiela, two trends were combined in one skirt: cobalt blue and patent leather.
About 85% of Giorgio Armani's S/S 24 collection was cobalt blue, so there's that.
On the Fashion Crowd
Cobalt-blue velvet is an excellent way to embracing the trend this winter.
Whoever said that cobalt blue doesn't go with denim was wrong.
Into cobalt blue but not over red? You know what to do.
And just like that, I need a cobalt-blue scarf.
It doesn't get prettier than cobalt-blue satin.
Shop My Cobalt-Blue Picks

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
Elsa Hosk Just Wore the Pant Trend That Looks So Expensive You'll Assume You Can't Afford ItBut anyone can! Let me prove it.
-
Burgundy's Close Cousin Is Quietly Becoming 2026's Most Elegant Color TrendShop our picks from Zara, Aritzia, and more.
-
Elle Fanning Wore the Nonbasic Sweater Color Every Posh Dresser OwnsSo pretty.
-
The Non-Black Jacket Color Trend British and American Women Are Wearing to Look More Elegant This WinterIt looks expensive every time.
-
The Tasteful Color Trend Italian and British Women Are Both Wearing This WinterIncluding Victoria Beckham.
-
Calling It: This Trendy Color Will Be the Red of 2026I have the celebrity and runway proof.
-
Gigi Hadid Just Wore Brown Pants With a Shoe-Color Trend Demure Dressers Would Balk AtThe It-girl way to wear brown is here.
-
Black and White Are Fine, But in London and Paris, Everyone With Taste Knows These Colors Look Better TogetherInstant outfit ideas ahead.
