I know I speak for a lot of people when I say that Amazon's review section is one of its biggest selling points. I love sifting through all of the passionate commentaries to inform my decisions (and sometimes get a laugh). This is particularly true when it comes to shopping for bras online.
Everyone has unique needs and preferences, and there are seemingly a million different combinations of elements, including fit, style, coverage, lining, size range, color, and more. Personally, I find it helpful to read detailed reviews about fit from people with a similar body type to mine, so I highly recommend you do the same. But with so many great choices, how can I possibly choose my favorite bra? The good news is you can't go wrong with any of them. Scroll down to shop my favorite bras on Amazon, many of which are deeply discounted for Amazon Prime Day.
Bralettes
(Image credit: @ali_tate_cutler)
Calvin Klein
Modern Cotton Unlined Wireless Bralette
Don't just take my word for it. Read the 21,000+ fantastic reviews for this classic bralette by Calvin Klein.
Maidenform
Pure Comfort Lace Bralette
This is an amazing Prime Day discount. The bra also comes in five other colors, so you can stock up.
Calvin Klein
Invisibles Comfort Seamless Lightly Lined V Neck Bralette Bra
This bra has an impressive 3200 five-star reviews thanks to the buttery-soft fabric and flawless fit.
Bali
Pullover Bralette
This bralette is absolutely perfect for comfortable everyday wear.
Warner's
Wireless Lightly Lined Convertible Comfort Bra
Channel the early 2000s and wear this bralette as a shirt with low-rise jeans. It's another Prime Day winner in my book.
Maidenform
Lace Longline Bralette
I love this beautiful lace detail.
Maidenform
Wireless Triangle Demi Bralette
This super-cute bra also comes in black, blue, taupe, and lilac.
Hanes
Ultimate Wireless Bra With Soft Padding
This seamless bralette with light foam lining is great for anyone who doesn't need a lot of support.
Underwire Bras
Bali
Smooth U Underwire Bra
No exaggeration: This bra has racked up over 18,000 five-star reviews. How impressive is that?
Maidenform
Full-Coverage Comfortable Bra
This bra has been a massive hit with Amazon shoppers, and now, it's a whopping 58% off. Over 70% of reviewers gave this bra five-star ratings.
Maidenform
One Fab Fit Full Coverage Lightly Padded Racerback Underwire T-Shirt Bra
This $18 sale price is too good to pass up.
Amazon Essentials
Cotton Underwire T-Shirt Bra
Meet your new favorite everyday bra.
Natori
Highlight Contour Bra
It's all in the numbers. This bra is currently 55% off and comes with over 100 five-star reviews.
Calvin Klein
Calvin Klein Women's Perfectly Fit Lightly Lined T-Shirt Bra With Memory Touch, CafÉ Fun
Calvin Klein is always a good idea.
Vanity Fair
Back Smoothing Minimizer Bra
This favorite comes in a variety of color options.
Blissful Benefits Super Soft Wireless Lightly Lined Comfort Bra
The 14,000 glowing reviews for this bra tell the tale. This one's a winner. Over 70% of reviewers gave it five stars.
Bali
Comfort Revolution Wireless Bra
You had me at "comfort revolution."
Hanes
SmoothTec ComfortFlex Fit Wire-Free Bra
I've never been disappointed by Hanes bras.
Hanes
Oh So Light Foam ComfortFlex Fit Wirefree Bra
"Finally, a bra that feels like you aren't wearing one at all!" one reviewer wrote. If you're on the fence about this bra, sift through the 33,000 reviews to inform your decision.
Warner's
Cloud 9 Super Soft Wireless Lightly Lined Comfort Bra
I love this pale pink.
Champion
The Infinity Racerback Sports Bra
This sports bra is the perfect blend of form and function.
SHAPERMINT
Wirefree Bra
Another comfortable, well-reviewed, well-priced winner.
This story was published at an earlier date and has since been updated.
Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.