Not Butter Yellow, Not Powder Pink: The Latest Color Trend I'm Loving

It was all over the spring and fall 2025 runways.

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Model wears the baby blue color trend on the runway.
(Image credit: Launchmetrics / Acne Studios)

If there are two color trends that have defined the year so far, it's undoubtably butter yellow and powder pink. That shade of yellow doesn't do much for my complexion, and while the pink is undeniably cute, I've been gravitating toward a more underrated choice: baby blue.

It's always been one of my favorite colors. As a kid, I loved Baby Spice and Bubbles from The Powerpuff Girls purely because they wore baby blue. Now, all these years later, it's having a comeback in beauty and fashion. I first noticed it on an uncanny number of spring 2025 runways. It then continued into fall 2025 shows, so it's obviously not going anywhere.

Whether you wear it in the form of nail polish, eye shadow, or clothes, there's no shortage of ways to embrace the hue.

Spring/Summer 2025 Runways

Model wears the baby blue color trend on the runway.

(Image credit: Launchmetrics / Altuzarra)

Model wears the baby blue color trend on the runway.

(Image credit: Launchmetrics / Bally)

Model wears the baby blue color trend on the runway.

(Image credit: Launchmetrics / Cecilie Bahnsen)

Model wears the baby blue color trend on the runway.

(Image credit: Launchmetrics / Chloé)

Model wears the baby blue color trend on the runway.

(Image credit: Launchmetrics / Dolce Gabbana)

Model wears the baby blue color trend on the runway.

(Image credit: Launchmetrics / Kronthaler Westwood)

Model wears the baby blue color trend on the runway.

(Image credit: Launchmetrics / Miu Miu)

Model wears the baby blue color trend on the runway.

(Image credit: Launchmetrics / Sandy Liang)

Model wears the baby blue color trend on the runway.

(Image credit: Launchmetrics / Tory Burch)

Model wears the baby blue color trend on the runway.

(Image credit: Launchmetrics / Valentino)

Fall/Winter 2025 Runways

Model wears the baby blue color trend on the runway.

(Image credit: Launchmetrics / Avavav)

Model wears the baby blue color trend on the runway.

(Image credit: Launchmetrics / Louis Vuitton)

Model wears the baby blue color trend on the runway.

(Image credit: Launchmetrics / Miu Miu)

Model wears the baby blue color trend on the runway.

(Image credit: Launchmetrics / Simone Rocha)

Model wears the baby blue color trend on the runway.

(Image credit: Launchmetrics / Ujoh)

Shop the Color

Audry Hiaoui
Associate Shopping Editor

Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.