I'm a Fashion Editor—These Are the Memorial Day Sales That Matter
Whether you're halfway around the world on a lavish vacation or embracing doing nothing at home this long weekend, one thing's certain: Memorial Day sales are everywhere.
I just spent way too long scrolling through the noise, and I found so many discounts. For example, designer items from Ssense, summer staples from Gap, suncare from Ulta… the list goes on and on. There's a Balenciaga bag I'm genuinely shocked is on sale, Repetto heels I've been eyeing for years, Miaou capris that are so chic, and EltaMD's cult-favorite sunscreen (just to name a few).
Whether you're shopping specifically for the season ahead, restocking your beauty products, or just browsing for fun, here are the Memorial Day sales worth knowing.
Nordstrom
Date: Through June 1
Sale Info: The Nordstrom Half-Yearly Sale includes discounts on a range of brands.
Frankies Bikinis
Dates:
Sale Info: Best sellers will be on sale up to 50% off for a limited time only.
I'm always keeping an eye out for when Frankies Bikinis goes on sale.
Ssense
Date: Through May 26
Sale Info: Up to 50% off.
MargeSherwood is my new favorite brand for bags.
Shopbop
Date: Through May 27
Sale Info: Up to 50% off designer must-haves, plus for three days only, get an extra 10% off all sale styles with code EXTRA10.
J.Crew
Date: Through May 27
Sale Info: Shop up to 50% off 1000s of styles 50% off select swim.
Gap
Date: Through May 27
Sale Info: Shop 40 60% off select styles, including 50% off all shorts tees.
Ulta
Date: Through May 26
Sale Info: Buy one, get one 50% off.
COS
Date: Through May 26
Sale Info: Take 30% off select full-priced styles with code MDW30.
Blue Mercury
Date: Through May 26
Sale Info: Take up to 25% off summer essentials.
Amazon
Date: Through May 26
Sale Info: Sales across shoes, accessories, clothing, beauty, and wellness.
Abercrombie Fitch
Date: Through May 26
Sale Info: Take 25% off everything and an extra 15% off with promo code AFSUMMER.
Flamingo Estate
Dates: Through May 26
Sale Info: 15% off bath body products, including individual products and select sets.
Walmart
Date: Through May 26
Sale Info: Various discounts across the entire site.
The Park
Dates: Through May 26
Sale Info: 25% off select styles in exclusive color ways.
Express
Date: Through May 26
Sale Info: Take 50% off select styles.
Suzie Kondi
Dates: Through May 27
Sale Info: Up to 80% off on select archived pieces.
Fleur du Mal
Dates: Through May 25
Sale Info: Up to 80% of.
Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.