My French Best Friend Always Makes Zara Look Expensive—9 Elegant Pieces Currently in Her Basket
From Peter Pan-collar knits to scarf-detail blazers, these are the Zara buys that deliver effortless Parisian polish.
If a French woman walked into Zara, what would she buy? It’s a question I ask myself more often than I’d care to admit. As I scroll through Zara’s virtual aisles, I can’t help but slip into that very particular Parisian mindset; buy less, choose well, and make it look effortless. Before I know it, my basket is full of timeless staples that feel ten times more expensive than they actually are.
Of course, the key is knowing where to look. Finding the chicest French pieces at Zara requires a little digging, dissecting the new-in section for elegant items that don’t scream trend, but promise longevity. Think knitwear made interesting with subtle details: a Peter Pan collar here, a funnel neck there, or a softly sculpted cable knit that looks as good tucked into denim as it does layered under a coat. Tailoring, too, is having a strong moment in 2026, with blazers reworked through sharp high-neck cuts, scarf-like details and cleaner, more sophisticated silhouettes.
Frann Fyne wearing the Zara Twill Coat.
The common thread? Simplicity. The French approach is never about excess, but refinement. Building outfits around a few well-chosen pieces that do the heavy lifting: a great coat that instantly pulls a look together, a pair of trousers that sit just right, a polished flat that makes denim feel intentional.
Ahead, I’ve rounded up the French coded Zara finds I’d buy for a chic 2026 wardrobe—pieces that feel polished, timeless and far more elevated than their high-street labels suggest.
Shop The Best French Zara Finds 2026

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.