Gwyneth Paltrow and Apple Martin Star in GapStudio's Fall Campaign—Shop the Latest Collection

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Gwyneth Paltrow and Apple Martin in GapStudio's fall campaign.
(Image credit: GapStudio)

This week, GapStudio released its Fall/Winter 2025 Collection 3 with a campaign starring Gwyneth Paltrow and her daughter, Apple Martin.

With 38 pieces, the collection features satin midi dresses, maxi slips, sheer turtlenecks, and matching sets—designs inspired by both romanticism and minimalism. They're described as "classics made to wear and share."

"This collection is a capsule wardrobe that feels personal and endlessly adaptable," Zac Posen, EVP and creative director of Gap Inc, said in a press release. "We drew from the optimism of the '60s and the cultural energy of downtown New York in the '90s, a moment when modernism and nostalgia collided to create a new style language. Every piece carries presence, from tailoring that frames the body to fabrics designed for movement and dimension. These are clothes made to live with you, day after day, season after season."

Below, shop the chicest pieces from the collection.

Audry Hiaoui
Associate Shopping Editor

Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.