Replica These Are the Essentials NYC Fashion People Are Buying on TikTok

Whenever I want to look at clothes or discover a new brand, I usually end up on TikTok. I follow a lot of influencers with personal style I like to come back to, and it's always interesting to see what products are trending. Recently, I've been noticing the same fashion and beauty items pop up again and again, and a lot of them are available on the TikTok Shop.

Right now, the app is running its Deals for You Days with discounted viral favorites inspired by TikTok's summer trend report, featuring trends like "city girl summer." You can find the sale under the hashtag #dealsforyoudays, and everything from Gap to French Pharmacy is marked down. Whether you're shopping for basics or beauty, there are so many essentials for summer.

Below, I've rounded up the highlights of what I've been seeing NYC fashion people buying and posting about, and you can find even more markdowns on TikTok Shop through July 19.

French Pharmacy

A313 Vitamin A Pommade Ialuset Hyaluronic Acid Duo

Of course, I love French Pharmacy. I've used A313, but I only found out about Ialuset recently.

Gap

Vegan Suede Slouchy Tote Bag

This slouchy Gap tote bag.

Beauty of Joseon

Daily Tinted Fluid Sunscreen

While Beauty of Joseon sunscreen has been a cult favorite for a while, the brand recently launched a tinted version with Sandy Liang as the face of the campaign.

Gap

Low Slung Extra Baggy Jeans

TikTok loves Gap, especially these Low Slung Extra Baggy Jeans.

Clean Skin Club

Clean Towels XL

People who are committed to their skincare routines are no longer using the same towel to dry their faces each night. Instead, single-use towels from Clean Skin Club have taken over.

Ray-Ban

Original Wayfarer Classic Sunglasses

It seems like everyone I know owns a pair of sunglasses from Ray-Ban.

Plur

Vanilla Skin Heavy Cream Body Mist Duo

Phlur scents have become so popular on TikTok, particularly the body mists. I have the Vanilla Skin one, which I like wearing to bed.

Hanes

White Undershirt

Hanes T-shirts and tank tops are staples.

Klassy Network

High Neck Tank Top

Tank tops always.

PacSun

Casey Astrid Low Rise Baggy Jeans

I was never expecting to see PacSun jeans go viral, but people swear by these low-rise jeans.

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Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.